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AI takes the wheel in 2025 PPC marketing

In 2025, automation is no longer just a supporting act—it has become the architect of precision, efficiency, and personalization. Machine-driven…

February 3, 2025 Digital Marketing

Charities face new challenges on Google Ads

Google’s July 2023 trade mark policy update has made digital advertising more challenging for nonprofits. The new rules allow advertisers…

January 28, 2025 Policy Updates

How Google’s AI overview transforms search and business strategies

Google’s introduction of the AI Overview feature has transformed how users interact with search results, reshaping online search behaviour and…

January 27, 2025 Artificial Intelligence

Belgium’s new gambling sponsorship bans: how Google’s ad policies are shaping the future

Efforts to control gambling adverts in sport are bringing challenges and new ideas from those involved. Recent restrictions by regulatory…

January 27, 2025 Policy Updates

The future of digital marketing: AI, privacy challenges, and strategy in 2025

Digital marketing in 2025 is changing fast, driven by evolving expectations, new technology, and stricter privacy rules. A key shift…

January 23, 2025 Digital Marketing

UK launches landmark investigation into Google’s dominance under new digital competition rules

The UK has launched an investigation into Google’s search dominance, marking the first major test of the Digital Markets, Competition,…

January 16, 2025 Policy Updates

Google’s new gambling policy: balancing stricter rules with expanded opportunities

Online gambling in Brazil is booming, offering economic benefits but also raising concerns about addiction and financial instability. Did you…

January 12, 2025 Policy Updates

AI revolutionising Google Ads in 2025: an emerging trend in advertising

A new era of digital marketing tactics is being ushered in by artificial intelligence (AI), which is changing the Google…

January 10, 2025 Digital Marketing

Navigating gambling reforms: competition and regulation in the Netherlands for 2025

In March 2025, the Dutch government will unveil a revamped gaming policy that addresses industry problems. The update, led by…

December 19, 2024 Policy Updates

AI-powered advertising: £782.65 billion projected by the end of 2024

Due to AI-powered solutions and the dominance of digital giants, the global advertising sector is undergoing a dramatic upheaval. The…

December 11, 2024 Digital Marketing

Regulatory gaps in gambling adverts: Meta and Google’s challenge

Concerns have been raised over the impact of the rapid rise in the usage of sophisticated artificial intelligence techniques, such…

December 10, 2024 Policy Updates

Australia’s push for Gambling Reform in 2025: affects Google advertisements

A resolute group of proponents of gambling reform is preparing to address problem gambling, one of Australia’s most urgent problems,…

December 9, 2024 Policy Updates

What you need to know about Google’s search engine overhaul

Big changes are happening at Google, and they’re all about staying ahead in a world where artificial intelligence (AI) is…

December 6, 2024 Feature Updates

Google faces CCI probe over Real-Money Gaming (RMG) restrictions and market dominance

The Competition Commission of India (CCI) is investigating Google for alleged anti-competitive practices following a complaint by WinZO, an Indian…

December 5, 2024 Policy Updates

Upcoming 2025 PPC trends: How technology is reshaping digital advertising

Pay-per-click (PPC) advertising continues to evolve, driven by new technologies and shifting consumer behaviour. With 2025 on the horizon, businesses…

December 5, 2024 Digital Marketing

Common Google Ads mistakes that drain your PPC budget

Are you losing money on Google Ads without seeing the returns you hoped for? Many businesses unknowingly make mistakes that…

December 5, 2024 Digital Marketing

Google and Apple face lawsuit for alleged role in illegal gambling distribution

A new lawsuit has been filed against tech giants Google and Apple, alleging their involvement in the distribution of illegal…

December 4, 2024 Policy Updates

Mastering PPC: When to test, when to experiment, the difference, and why both matter

Running a PPC (pay-per-click) campaign can feel like a juggling act. There are so many moving parts—adverts, budgets, keywords—and it’s…

December 4, 2024 Digital Marketing

Google faces growing antitrust scrutiny over market dominance

Google is facing a series of legal challenges that threaten to reshape its business model, particularly in the fields of…

December 3, 2024 Digital Marketing

Lifting the ban: Google’s green light for social casino advertisements

The computer giant Google has revealed plans to lift its ban on targeted and tailored advertisements for social casino games,…

December 2, 2024 Policy Updates

Australia’s gambling ad reform faces 2025 delays

Aiming for a 2025 schedule rather than 2024, Australia has delayed its proposed revisions to gambling advertising regulations. Some authorities…

November 28, 2024 Policy Updates

Google proposes further changes to search results amid EU antitrust scrutiny

In response to growing antitrust concerns and in an effort to comply with the European Union’s Digital Markets Act (DMA),…

November 27, 2024 Digital Marketing

Google’s £7 billion search advert lawsuit: a turning point for SEM?

The Competition Appeal Tribunal has decided that a £7 billion case against Google can move forward. Nikki Stopford, a consumer…

November 26, 2024 Digital Marketing

Indonesia’s crackdown on online gambling and its effects on Google Ads

The Indonesian government is taking a hard stance against online gambling, with Minister of Communication and Digital Affairs Meutya Viada…

November 25, 2024 Policy Updates

Caerphilly Council’s new gambling policies: Impact on online and offline advertising

Caerphilly Council in the UK has introduced a series of proposals to strengthen regulations for adult gaming centres, with an…

November 22, 2024 Policy Updates

Mastering pay-per-click budget strategies for growth for advertisers

Effectively setting and scaling pay-per-click (PPC) budgets is a critical skill for marketers aiming to maximise return on investment while…

November 21, 2024 Digital Marketing

Signs of advert fatigue and how to revitalise your PPC campaigns

Adverts that people see too often can lose their impact, causing viewers to tune them out and stop clicking. This…

November 20, 2024 Digital Marketing

Germany sees sharp drop in illegal gambling adverts on Google after stricter enforcement

Google has announced updates to its gambling advertising policies, with significant implications for operators targeting audiences in Germany. The changes…

November 19, 2024 Policy Updates

New gambling ad restrictions coming to Lithuania in 2025

The Lithuanian Parliament has passed legislation prohibiting gambling adverts, with few exceptions for sports tournaments and sponsorships. The ban will…

November 15, 2024 Policy Updates

Tribunal orders Google to grant Lottoland access to advertising services

The South African Competition Tribunal has ruled in favour of Lottoland South Africa, directing Google Ireland Ltd and Google South…

November 14, 2024 Digital Marketing

Navigating the paid ads agency landscape

Navigating the complexities with a gambling Google ads agency

How a paid ads agency makes mental health Google Ads work

From clicks to conversions: the power of a paid ads agency

Navigating the complexities of a casino Google ads agency

Navigating the complexities of a casino Google Ads agency

The strategic advantage of a paid ads agency

Advertising is getting harder to justify, but the right paid ads agency has an answer

Google tightens restrictions for gambling Google ads agency

The paid ads agency dilemma: why big budgets still miss real results