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AI takes the wheel in 2025 PPC marketing
In 2025, automation is no longer just a supporting act—it has become the architect of precision, efficiency, and personalization. Machine-driven…
Charities face new challenges on Google Ads
Google’s July 2023 trade mark policy update has made digital advertising more challenging for nonprofits. The new rules allow advertisers…
How Google’s AI overview transforms search and business strategies
Google’s introduction of the AI Overview feature has transformed how users interact with search results, reshaping online search behaviour and…
Belgium’s new gambling sponsorship bans: how Google’s ad policies are shaping the future
Efforts to control gambling adverts in sport are bringing challenges and new ideas from those involved. Recent restrictions by regulatory…
The future of digital marketing: AI, privacy challenges, and strategy in 2025
Digital marketing in 2025 is changing fast, driven by evolving expectations, new technology, and stricter privacy rules. A key shift…
UK launches landmark investigation into Google’s dominance under new digital competition rules
The UK has launched an investigation into Google’s search dominance, marking the first major test of the Digital Markets, Competition,…
Google’s new gambling policy: balancing stricter rules with expanded opportunities
Online gambling in Brazil is booming, offering economic benefits but also raising concerns about addiction and financial instability. Did you…
AI revolutionising Google Ads in 2025: an emerging trend in advertising
A new era of digital marketing tactics is being ushered in by artificial intelligence (AI), which is changing the Google…
Navigating gambling reforms: competition and regulation in the Netherlands for 2025
In March 2025, the Dutch government will unveil a revamped gaming policy that addresses industry problems. The update, led by…
AI-powered advertising: £782.65 billion projected by the end of 2024
Due to AI-powered solutions and the dominance of digital giants, the global advertising sector is undergoing a dramatic upheaval. The…
Regulatory gaps in gambling adverts: Meta and Google’s challenge
Concerns have been raised over the impact of the rapid rise in the usage of sophisticated artificial intelligence techniques, such…
Australia’s push for Gambling Reform in 2025: affects Google advertisements
A resolute group of proponents of gambling reform is preparing to address problem gambling, one of Australia’s most urgent problems,…
What you need to know about Google’s search engine overhaul
Big changes are happening at Google, and they’re all about staying ahead in a world where artificial intelligence (AI) is…
Google faces CCI probe over Real-Money Gaming (RMG) restrictions and market dominance
The Competition Commission of India (CCI) is investigating Google for alleged anti-competitive practices following a complaint by WinZO, an Indian…
Upcoming 2025 PPC trends: How technology is reshaping digital advertising
Pay-per-click (PPC) advertising continues to evolve, driven by new technologies and shifting consumer behaviour. With 2025 on the horizon, businesses…
Common Google Ads mistakes that drain your PPC budget
Are you losing money on Google Ads without seeing the returns you hoped for? Many businesses unknowingly make mistakes that…
Google and Apple face lawsuit for alleged role in illegal gambling distribution
A new lawsuit has been filed against tech giants Google and Apple, alleging their involvement in the distribution of illegal…
Mastering PPC: When to test, when to experiment, the difference, and why both matter
Running a PPC (pay-per-click) campaign can feel like a juggling act. There are so many moving parts—adverts, budgets, keywords—and it’s…
Google faces growing antitrust scrutiny over market dominance
Google is facing a series of legal challenges that threaten to reshape its business model, particularly in the fields of…
Lifting the ban: Google’s green light for social casino advertisements
The computer giant Google has revealed plans to lift its ban on targeted and tailored advertisements for social casino games,…
Australia’s gambling ad reform faces 2025 delays
Aiming for a 2025 schedule rather than 2024, Australia has delayed its proposed revisions to gambling advertising regulations. Some authorities…
Google proposes further changes to search results amid EU antitrust scrutiny
In response to growing antitrust concerns and in an effort to comply with the European Union’s Digital Markets Act (DMA),…
Google’s £7 billion search advert lawsuit: a turning point for SEM?
The Competition Appeal Tribunal has decided that a £7 billion case against Google can move forward. Nikki Stopford, a consumer…
Indonesia’s crackdown on online gambling and its effects on Google Ads
The Indonesian government is taking a hard stance against online gambling, with Minister of Communication and Digital Affairs Meutya Viada…
Caerphilly Council’s new gambling policies: Impact on online and offline advertising
Caerphilly Council in the UK has introduced a series of proposals to strengthen regulations for adult gaming centres, with an…
Mastering pay-per-click budget strategies for growth for advertisers
Effectively setting and scaling pay-per-click (PPC) budgets is a critical skill for marketers aiming to maximise return on investment while…
Signs of advert fatigue and how to revitalise your PPC campaigns
Adverts that people see too often can lose their impact, causing viewers to tune them out and stop clicking. This…
Germany sees sharp drop in illegal gambling adverts on Google after stricter enforcement
Google has announced updates to its gambling advertising policies, with significant implications for operators targeting audiences in Germany. The changes…
New gambling ad restrictions coming to Lithuania in 2025
The Lithuanian Parliament has passed legislation prohibiting gambling adverts, with few exceptions for sports tournaments and sponsorships. The ban will…
Tribunal orders Google to grant Lottoland access to advertising services
The South African Competition Tribunal has ruled in favour of Lottoland South Africa, directing Google Ireland Ltd and Google South…
Digital advertising today feels like juggling while the rules keep changing. Platforms evolve, costs rise, and audiences scroll faster than ever. Growth is still possible, though. Brands that thrive don’t…
The world of online gambling is buzzing and lucrative, but promoting it isn’t as simple as hitting “boost.” Google Ads has strict rules, region-specific restrictions, and constantly shifting policies that…
More mental health clinics are using Google Ads, but many still struggle to turn clicks into real appointments. A 2026 research report from HHB Canada examines why some campaigns work…
In today’s fast-moving digital world, having a strong online presence isn’t just nice; it is survival of the fittest. For creative and marketing teams, the stakes are higher because visibility…
Advertising in the online casino world isn’t your typical marketing playground. Rules are strict, audiences are picky, and one wrong move can cost big. That’s why businesses often turn to…
Casino advertising sounds glamorous, until Google’s rulebook enters the chat. High stakes, strict policies, and fierce competition mean success is rarely accidental. For brands that want visibility without violations, understanding…
Running ads looks easy until budgets leak and results stall. That’s where a paid ads agency earns its reputation. Instead of guessing, you get strategy, structure, and smarter decisions. Think…
Advertising budgets feel tighter than ever, and if you are running a business today, you have probably asked yourself whether your ads are actually pulling their weight. We all know…
Heads up, marketers: Google Ads is putting the brakes on certain gambling promotions in India. Starting January 21, 2026, ads for Rummy and Daily Fantasy Sports are officially off-limits. For…
Paid advertising keeps getting more competitive, yet the gap between campaigns that merely spend money and those that drive steady growth remains striking. Businesses continue to pour budgets into digital…