Win Market Share
With
Cheaper TrafficStronger IntentBigger Deposits
Paying for clicks that won't convert or wasting budget on low-quality traffic?
PPCJuice™ runs Google Ads for iGaming operators. With 10+ years in the trenches, we build search campaigns that win the auction, convert, and scale across your key GEOs and brands. Expect a ruthless weekly plan: what to scale, what to cut, and what to fix to drive down CPA and grow FTDs.
Google Premier Partner 2026
Trusted by,20+ Brands Globally
How We Work
Operator-Grade PPC Team
Founder-led execution. Senior-only team. Weekly decisions — not monthly decks.
PPCJuice is run by founder & CEO Alexander Westerlund. You work directly with the people doing the actual optimisations - not an account manager relaying messages. We run your Google Ads like an internal performance team: tight communication, fast iteration, and a clear decision log of what changed, why it changed, and what it did to results.
Want the full background on our team and operating model? See About Us.
We start with a blunt teardown of your account and funnel to find the real constraint: query quality, ad relevance, landing friction, tracking gaps, or budget allocation. Then we build a rolling test roadmap that prioritises the few moves most likely to improve outcomes — not "best practices" for the sake of activity.
Every week you get a crisp decision log: what we changed, the hypothesis behind it, the impact, and the next move — so nothing is a black box and nothing runs on vibes.
In the first 14 days, expect: a waste-cut pass (queries/negatives/match control), a refreshed ad angle set, a landing-page friction audit, and a prioritised 30-day optimisation roadmap.
Founder-led, senior-only
Account teardown + roadmap
Decision log + learnings
Fast comms, no blockers
Grow With Us
Google Support, Upgraded
We work closely with iGaming focused Google teams to get you the right level of support at the right time. Whether you're launching a new account, ramping spend aggressively, or running a mature program, we plug you into the most relevant Google resources — so you move faster, avoid costly policy dead-ends, and make decisions with sharper competitive context.
You get fewer tickets, faster answers, and the right people in the loop — without spending weeks in generic support.
You can read more about the program here: Google Partner Program.
- Kickstart Program for new accounts: faster onboarding, clean tracking setup, and a strong first 30-60 day plan
- AGT for aggressive growth: built for operators increasing budgets ~15%+ QoQ and pushing market share with structured growth sprints
- Senior support for mature accounts: weekly touchpoints, QBRs, and account roadmaps that don't miss the obvious
- Faster escalation paths: policy/verification/disapprovals handled with less back-and-forth (eligibility + Google availability apply)
- Competitive insights: auction pressure, trend shifts, and what to do next - before you feel it in CPA
PPCJuice is a Premier Partner
We proudly hold the Premier Partner status, a distinction achieved only by top-tier agencies. Our accreditation serves as evidence of excellence in PPC management since 2019.
Google has assessed our skills, account performance, and growth, recognizing us as one of the top agencies handpicked for paid ads management.
Testimonials
Trusted by iGaming Operators
Working with Alex felt like having a performance partner who owned results. He brought structure and momentum to PPC optimisation and reporting across multiple brands and significant monthly spend - always focused on what moved CPA/ROAS.
Head of Digital Marketing, ComeOn Group
Alex was a reliable PPC partner for us at Soft2Bet across Betinia, YoYo Casino, CampoBet, and QuickCasino. He helped launch new brands and PPC strategies, kept optimisation moving with clear weekly updates, and was always easy to work with.
Director of Media, Soft2Bet
Alex was a steady, commercial PPC partner for Winlandia. He brought clarity to our priorities, improved performance through smart testing, and kept reporting and next steps simple and actionable. Great pace, strong ownership, and easy to work with.
Chief Marketing Officer (CMO), Winlandia
Pricing
Cheaper Than Hiring In-House
Get a founder-led, senior iGaming PPC team without salaries, recruiters, or overhead. We handle the full stack — strategy, build, optimisation, ad testing, landing tests, and reporting — so you get operator-grade execution fast, with predictable monthly cost.
Currency
Google Ads Audit
€500/one-time
Detailed PPC health check
Top 5 leaks + risk flags
- Waste-cut map (queries, match types + leak fixes)
- Conversion truth check (FTD/deposit signals)
- Scale blockers scan (policy, approvals, verification)
- Auction pressure snapshot (where you’re losing share)
- 60-min action call (top priorities + next steps)
€500 credited if you hire us within 30 days.
Google Ads Consultant
€2,000/month
Senior oversight for your in-house team
Weekly review + action priorities
- Weekly KPI war-room (FTD/CPA/ROAS + next moves)
- Execution memo (what to do + expected impact)
- Query quality direction (negatives + match discipline)
- Bid & budget guardrails (scale without CPA spikes)
- Team coaching + playbooks (upgrade your buyer)
Monthly plan billed in advance with 30-day cancellation notice.
LIMITED CAPACITYMax 4 new Growth onboardings per quarter
Google Ads Growth
€4,500/month
Full-service, daily management
Team Lead + Senior Specialist
- Daily account optimisation & monitoring (7 days/week)
- Full ownership, KPI-driven (FTD/CPA/ROAS targets)
- Ad copy + landing tests (lift CVR, not just CTR)
- Weekly executive updates (changes, impact, next)
- QBR insights + competitor intelligence (next bets)
- Priority escalations (policy/approvals when needed)
Multi-account work scales with account complexity as needed.
Download Service Order Form (PDF)
Use this to share internally / procurement.
Operators
For iGaming Operators Who Need Paid Acquisition
Serious iGaming budgets need tighter execution than generic PPC support. We run cross-channel acquisition for casino and sportsbook operators, keeping growth stable while protecting CPA and deposit quality.
From first search term to GA4 reporting, we keep one thing constant: decisions are judged by deposits, CPA, and value — not vanity metrics. You get a clear view of what’s working, what’s wasting spend, and the next decision we’re making.
What We Cover
- Google Ads: high-intent query targeting, match control, and waste-cut discipline tied to FTD and CPA. Explore the Google Ads page.
- Bing Ads: incremental search volume capture to expand efficient acquisition beyond Google-only setups. Explore the Bing Ads page.
- YouTube Ads: video campaigns that build qualified demand and support lower-cost branded search lift. Explore the YouTube Ads page.
- App Store Ads: iOS app growth campaigns focused on intent quality, install efficiency, and cleaner attribution. Explore the App Store Ads page.
- Google Play Ads: Android acquisition execution with tighter install quality control and stronger post-install value. Explore the Google Play Ads page.
- ChatGPT Ads: early-stage demand capture in emerging placements to diversify your paid acquisition mix (currently available for US partners only). Explore the ChatGPT Ads page.
- Google Analytics Setups: GA4 measurement setup so spend is judged on commercial outcomes, not surface-level metrics. Explore the Google Analytics Setups page.
Why This Model Works for Operators
Most paid teams lose efficiency when channels are siloed. We run Search, Video, App acquisition, and measurement as one system so budget decisions stay commercially aligned and scale does not break CPA discipline.
How We Keep It Clear and Scalable
- Weekly decision log: what changed, why it changed, and what moved.
- Query-level waste control before any aggressive scale decisions.
- Cross-channel measurement alignment through GA4 and conversion mapping.
- Internal linking between channel plans so your team sees one playbook.
Start Here (Suggested Paths)
If Search CPA is unstable: Start with Google Ads -> align conversion tracking and performance baselines -> then expand with Bing Ads.
If you are scaling brand demand: Start with YouTube Ads -> support conversion capture through Google Ads -> confirm lift by auditing conversion tracking and core KPIs.
If app growth is the priority: Run App Store Ads + Google Play Ads -> then tighten measurement quality before increasing spend velocity.
If you want early demand capture: Start with ChatGPT Ads -> route qualified demand into Google Ads -> then verify tracking integrity and CPA trend before scaling budget.
Affiliates
PPC iGaming Traffic for Affiliates & Networks
PPCJuice runs Google Ads for affiliate networks across the globe. We deliver scalable, high-intent iGaming traffic and optimise daily for conversion quality and value.
We bring premium traffic and only work with serious partners and offers. We only accept hybrid deals (CPA + Rev. Share).
Screenshot from January 2026 by one of our clients.
What You Get from Us
- High-intent PPC traffic built for deposits and long-term value
- Premium traffic quality control (query filtering + negatives)
- Transparent tracking and reporting you can audit anytime
- Weekly optimisation and scaling plans with clear priorities
- Partner-only model: we work with serious offers and serious teams
Commercial Terms (Non-Negotiable)
- No negative RevShare carryover month to month for traffic sent
- Self-exclusions after a qualifying deposit do not void payout
- No %RD (repeat deposit) unique-user requirements for payout
- No minimum baseline deposit requirements for qualification
- Minimum payout guarantee is €100 per qualified payout cycle
- All REGs are owned by us with no expiry window to convert
Who This Is For (Qualified Partners)
Affiliate networks and media teams that want premium PPC iGaming traffic, clear commercial terms, and a partner focused on long-term volume quality.
Our Affiliate Platforms
Our owned ecosystem includes affiliate operating systems and SEO-driven affiliate sites built for long-term traffic and performance.
Our Partners
If you cannot meet the requirements above — please do not apply for partnership.
QUESTIONS?
We’ve Got Answers
Straight answers on PPCJuice services for iGaming operators and affiliates, from onboarding and reporting to execution model and commercial fit. If you do not see your question here, our support team is always available to help you.
What does PPCJuice do?
PPCJuice is a paid acquisition team for iGaming operators. We run Google Ads end-to-end (and, where relevant, Bing, YouTube, App Store / Google Play, and GA4 measurement) with decisions judged on outcomes like CPA, FTDs, and deposit value. We stay on top of emerging channels, including ChatGPT Ads.
Who is PPCJuice a good fit for?
Operators running competitive casino/sportsbook acquisition who need tighter execution than generic PPC support. We're built for multi-brand and multi-market setups, and we work best when there's enough spend/data to make weekly decisions meaningful.
Do you offer ChatGPT Ads management?
Yes. ChatGPT Ads is currently available only to U.S. clients. If initial U.S. testing proves successful, rollout is expected to expand to other regions later in 2026. We're already preparing playbooks to be first at mastering this channel for our clients from day one.
What's the difference between Audit, Consultant, and Growth?
Audit (€500 one-time) is a fast, high-signal health check that flags the biggest leaks and risks. Consultant (€2,000/mo) is senior oversight for your in-house buyer (weekly KPI review + clear action priorities). Growth (€4,500/mo) is full-service, daily management with full account ownership (Team Lead + Senior Specialist).
Is there a minimum ad spend to work with you?
As a rule of thumb: Consultant fits best at €25k+/mo, and Growth fits best at €50k+/mo in ad spend. If you're below that, an Audit is usually the best starting point to see if the economics make sense.
What happens in the first 14 days of working together?
We start with a blunt teardown to find the real constraint (query quality, ad relevance, landing friction, tracking gaps, or budget allocation). Expect a waste-cut pass (search terms/negatives/match control), refreshed ad angles, a landing friction audit, and a prioritised 30-day roadmap.
How do you measure success and report results?
We align tracking so performance is evaluated on the metrics that matter (FTDs, CPA, ROAS / value signals where available). You get clear weekly updates tied to what changed and what moved, and Growth clients also get QBRs, competitor, and auction context.
Can you work with our in-house team (or alongside another agency partner)?
Yes. Consultant is designed for in-house teams — we set direction, guardrails, and priorities while your team executes. Growth is for teams that want PPCJuice to own execution and run the account like an internal performance department.
How do you handle Google policy, verification, and disapprovals?
We build with policy realities in mind and flag risks early. Where eligible and available, we use Partner resources and Google support pathways to speed up resolution for verification, approvals, and disapprovals — without relying on hope as a strategy.
Do you lock clients into long contracts?
No gimmicks. Most operators start with an Audit or a first month engagement, and then continue based on performance, fit, and pace. Growth onboarding runs on limited capacity to protect delivery quality.
What does your Google Premier Partner badge actually mean?
Google Premier Partner is the top tier in the Google Partners program, reserved for the top 3% of participating companies in each country each year. It reflects meeting Partner requirements (performance, spend, certifications) plus strong client growth, retention, and product diversification across managed accounts.
Do you also work with iGaming affiliates on CPA/RevShare deals?
Yes — we run Google Ads traffic for affiliates and networks on hybrid deals (CPA + RevShare) with strict quality control and transparent tracking. We only work with serious offers/teams, and we keep commercial terms clear upfront (including that self-exclusions after a qualifying deposit do not void payout, excluding fraud/abuse).
Ready to Claim Your Market Share? 🥇
You’re not hiring a vendor — you’re getting a proven iGaming Google Ads team with 10+ years on operator accounts. We move fast, cut waste hard, and scale what pays back — with clear weekly decisions tied to CPA, FTDs, and deposits.
Book a Strategy CallLimited Capacity: max 4 new Growth onboardings per quarter.