Win Market Share
With
Cheaper TrafficStronger IntentBigger Deposits
Paying for clicks that won't convert or wasting budget on low-quality traffic?
PPCJuice™ runs Google Ads for iGaming operators. With 10+ years in the trenches, we build search campaigns that win the auction, convert, and scale across your key GEOs and brands. Expect a ruthless weekly plan: what to scale, what to cut, and what to fix to drive down CPA and grow FTDs.
Google Premier Partner 2026
Trusted by,20+ Brands Globally
How We Work
Operator-Grade PPC Team
Founder-led execution. Senior-only team. Weekly decisions — not monthly reporting.
PPCJuice is run by founder & CEO Alexander Westerlund. You work directly with the people doing the work — not an account manager in between. We run Google Ads as an embedded performance team: tight communication, rapid testing, and clarity on what changed, why it changed, and how results moved over time.
Want the full background on our team and operating model? See About Us.
We start with a blunt teardown of your account and funnel to find the real constraint: query quality, ad relevance, landing friction, tracking gaps, or budget allocation. Then we build a rolling test roadmap that prioritises the few moves most likely to improve outcomes — not "best practices" for the sake of activity.
Each week, you get a tight operator update: where spend is working, where it leaks, what we’re testing next, and what needs a decision — so you stay close to performance and priorities without living in the account.
In the first 14 days, we lock down tracking, cut obvious waste, tighten query control, refresh ad angles, audit the landing path, and set the account up to scale with cleaner signals, tighter control, and faster learning.
Founder-led, senior-only
Account teardown + roadmap
Decision log + learnings
Fast comms, no blockers
Grow With Us
Google Support, Upgraded
March 2026 policy update: Google is tightening Gambling & Games certification eligibility from March 23, 2026. PPCJuice guides operators through compliance and account-risk mitigation. Read the update.
We work closely with iGaming focused Google teams to get you the right level of support at the right time. Whether you're launching a new account, ramping spend aggressively, or running a mature program, we plug you into the most relevant Google resources — so you move faster, avoid costly policy dead-ends, and make decisions with sharper competitive context.
You get fewer tickets, faster answers, and the right people in the loop — without spending weeks in generic support.
You can read more about the official program here: Join Google Partners.
- Kickstart Program for new accounts: faster onboarding, clean tracking setup, and a strong first 30-60 day plan
- AGT for aggressive growth: built for operators increasing budgets ~15%+ QoQ and pushing market share with structured growth sprints
- Senior support for mature accounts: weekly touchpoints, QBRs, and account roadmaps that don't miss the obvious
- Faster escalation paths: policy/verification/disapprovals handled with less back-and-forth (eligibility + Google availability apply)
- Competitive insights: auction pressure, trend shifts, and what to do next — before you feel it in CPA performance
PPCJuice is a Premier Partner
We proudly hold the Premier Partner status, a distinction achieved only by top-tier agencies. Our accreditation serves as evidence of excellence in PPC management since 2019.
Google has assessed our skills, account performance, and growth, recognizing us as one of the top agencies handpicked for paid ads management.
Testimonials
Trusted by iGaming Operators
Working with Alex felt like having a performance partner who owned results. He brought structure and momentum to PPC optimisation and reporting across multiple brands and significant monthly spend - always focused on what moved CPA/ROAS.
Head of Digital Marketing, ComeOn Group
Alex was a reliable PPC partner for us at Soft2Bet across Betinia, YoYo Casino, CampoBet, and QuickCasino. He helped launch new brands and PPC strategies, kept optimisation moving with clear weekly updates, and was always easy to work with.
Director of Media, Soft2Bet
Alex was a steady, commercial PPC partner for Winlandia. He brought clarity to our priorities, improved performance through smart testing, and kept reporting and next steps simple and actionable. Great pace, strong ownership, and easy to work with.
Chief Marketing Officer (CMO), Winlandia
Pricing
Built to Earn Back Its Fee
You are not paying for agency fluff or overhead. You are paying for better execution that should more than justify the fee. We handle strategy, build, optimisation, ad testing, landing-page testing, and reporting to turn more spend into deposits at controlled CPA.
Currency
Google Ads Audit
€1,000/one-time
Full-account deep dive.
Structure, targeting + tracking review.
- Full review of structure, campaigns, and spend flow
- Targeting review across queries, match types, and waste
- Tracking check for FTD, CPA, ROAS, and signals
- Ad + landing-path review to spot friction and drop-off
- Prioritised action plan to cut waste and unlock scale
€1,000 credited if you move into monthly management within 30 days.
Google Ads Manager
€3,000/month
Senior PPC lead for your team.
Weekly priorities + next steps.
- Senior PPC leadership without a full-time hire
- Immediate direction on spend, testing, and priorities
- Faster decisions on CPA, ROAS, and profitable scale
- Less waste, less guesswork, tighter account control
- Built to lead the team, not replace your current setup
Senior enough to lead your team. Hands-on enough to guide the account.
LIMITED CAPACITYMax 4 new Growth onboardings per quarter
Google Ads Growth
€5,000/month
Full Google Ads team, no hiring needed.
10+ yrs iGaming lead + PPC specialist.10+ years iGaming lead + PPC specialist.
- Full-service management and weekly reporting
- Lead-level strategy + specialist-level execution
- Control across ads, budgets, and landing tests
- Faster optimisation, tighter control, cleaner scaling
- Built to grow FTDs without losing CPA discipline
- Direct access to the people running performance
Multi-account scope scales by market count, spend, and account complexity.
Download Service Order Form (PDF)
Use this to share internally/procurement.
Operators
Paid Acquisition for iGaming Operators in 2026
Serious iGaming budgets need tighter execution than generic PPC support. We manage paid acquisition for casino and sportsbook operators, keeping growth steady at higher spend while protecting CPA and deposit quality.
From first search term to GA4 reporting, every decision is measured against deposits, CPA, and customer value — not numbers that look good but mean little. You get a clear view of what is working, where spend is leaking, what we are changing next, and why.
What We Cover
- Google Ads: high-intent query targeting, match control, and waste-cut discipline tied to FTD, CPA, and deposit quality at scale. Explore the Google Ads page.
- Bing Ads: incremental search volume capture to expand efficient acquisition beyond Google-only setups at lower CPCs. Explore the Bing Ads page.
- YouTube Ads: video campaigns that build qualified demand earlier and drive lower-cost branded search growth over time. Explore the YouTube Ads page.
- Display Ads: prospecting campaigns built to expand qualified reach, support branded search growth, and improve assisted conversions. Explore the Display Ads page.
- App Store Ads: iOS app growth campaigns focused on intent quality, install efficiency, deposit quality at scale, and cleaner attribution. Explore the App Store Ads page.
- Google Play Ads: Android acquisition execution with tighter install quality control and stronger post-install value. Explore the Google Play Ads page.
- ChatGPT Ads: early-stage demand capture in emerging placements to diversify your paid acquisition mix (US test only). Explore the ChatGPT Ads page.
- Google Analytics Setups: GA4 measurement setup so spend is judged on commercial outcomes, not surface-level metrics. Explore the Google Analytics Setups page.
Why This Model Works for Operators
Most paid teams lose efficiency when channels are siloed. We run Search, Video, Display, App acquisition, and measurement as one system so budget decisions stay commercially aligned and scale does not break CPA discipline.
How We Keep It Clear and Scalable
- Weekly decision log: what changed, why it changed, and what moved.
- Query-level waste control before any aggressive scale decisions.
- Cross-channel measurement alignment through GA4 and conversion mapping.
- Internal linking between channel plans so your team sees one playbook.
Start Here (Suggested Paths)
If Search CPA is unstable: Start with Google Ads -> align conversion tracking and performance baselines -> then expand with Bing Ads.
If you are scaling brand demand: Start with YouTube Ads -> support conversion capture through Google Ads -> extend qualified retargeting and assisted-conversion reach through Display Ads -> confirm lift by auditing conversion tracking and core KPIs.
If app growth is the priority: Run App Store Ads + Google Play Ads -> then tighten measurement quality before increasing spend velocity.
If you want early demand capture: Start with ChatGPT Ads -> route qualified demand into Google Ads -> then verify tracking integrity and CPA trend before scaling budget.
If remarketing and assisted conversions matter: Start with Display Ads -> support conversion capture through Google Ads -> then review audience exclusions, frequency control, and assisted-conversion quality before scaling.
Affiliates
PPC iGaming Traffic for Affiliate Networks
PPCJuice runs Google Ads for affiliate networks across the globe. We deliver scalable, high-intent iGaming traffic and optimise daily for conversion quality and value.
We bring premium traffic and only work with serious partners and offers. We only accept hybrid deals (CPA + Rev. Share).
Screenshot from February 2026 by one of our clients.
What You Get from Us
- High-intent PPC traffic built for deposits and long-term value
- Premium traffic quality control (query filtering + negatives)
- Transparent tracking and reporting you can audit anytime
- Weekly optimisation and scaling plans with clear priorities
- Selective model: we only take offers that can scale profitably
Commercial Terms (Non-Negotiable)
- No negative rev. share carryover month to month for traffic sent
- Negative rev. share stays brand-specific and never crosses brands
- Negative rev. share never offsets guaranteed CPA payouts
- Self-exclusions after a qualifying deposit do not void payout
- No repeat-deposit requirement for qualified partner payouts
- No minimum baseline deposit requirements for qualification
- CPA earnings are released in full at the start of each month
- Minimum payout guarantee is €100 per qualified payout cycle
- Lifetime rev. share survives termination for tagged players
- All REGs are owned by us with no expiry window to convert
Who This Is For (Qualified Partners)
Affiliate networks and media teams that want premium PPC iGaming traffic, clear commercial terms, and a partner focused on long-term volume quality, cleaner scaling, and deal quality.
Our Affiliate Platforms
Our owned ecosystem includes affiliate platforms and SEO-driven sites built for long-term traffic growth and performance.
Our Partners
If you cannot meet the terms above — please do not apply for partnership.
Sports Calendar
2026 Betting Windows
One month at a time. Track the highest-volume betting windows,
spot when live markets peak, and rotate quickly between major events.
March 2026
Tap a DateCalendar View
MonTueWedThuFriSatSun
Day details
Event of the MonthMajor spikesSupportingSupporting volume
Event of the Month 🏆
European Football Betting Run-In
Mar 10 - Mar 31
European knockout fixtures and finals create repeated high-liquidity football windows across UCL, UEL, domestic cups, and WCQ play-offs.
FootballEuropeKnockout markets
Other volume spikes
Live now
March Madness key rounds
Selection Sun Mar 15; First Four Mar 17 - 18; Elite Eight Mar 28 - 29
BLAST Open Rotterdam 2026 (CS2)
Mar 18 - Mar 29
ATP Masters: Indian Wells + Miami
Mar 4 - 15 and Mar 18 - 29
ALGS Open qualifiers (Apex)
Mar 7 - 9, Mar 14 - 16, Mar 21 - 23
Upcoming
UEFA WCQ play-offs
Semis Mar 26; Finals Mar 31
Finalissima: Spain vs Argentina
Mar 27
UFC Fight Night: Adesanya vs Pyfer
Mar 28 (Seattle)
F1 triple-header: Australia, China, Japan
Mar 6 - 8, Mar 13 - 15, Mar 27 - 29
Finished
Carabao Cup Final
Mar 22
LoL First Stand
Mar 16 - Mar 22
UEFA Europa & Conference League: Round of 16
Mar 12 and Mar 19
UEFA Champions League: Round of 16
Mar 10/11 and Mar 17/18
ESL Pro League S23 Finals (CS2)
Mar 13 - Mar 15 (Stockholm)
VALORANT Masters Santiago
Feb 28 - Mar 15
Six Nations closeout
Mar 6/7 and Mar 14
Cheltenham Festival
Mar 10 - Mar 13
ICC Men's T20 World Cup: SF1, SF2, Final
Mar 4, Mar 5, Mar 8
UFC 326: Holloway vs Oliveira 2
Mar 7 (Las Vegas)
UFC Fight Night: Evloev vs Murphy
Mar 21 (London / O2 Arena)
AFC Women's Asian Cup
Mar 1 - Mar 21 (Final Mar 21)
UFC Fight Night: Emmett vs Vallejos
Mar 14 (Apex - Vegas)
INDUSTRY NEWS
This Week’s Top Stories
Policy updates, competitive insights, and channel shifts to keep your iGaming PPC campaigns one step ahead.
Opposition Parties Push Google Ads Betting Ban
The Netherlands is intensifying scrutiny of online gambling ads. Opposition parties propose strict limits, citing rising problem gambling among young adults. Platforms like Google Ads casino campaigns remain...
NSW Regulators Crack Down on Google Ads Betting Campaigns
Regulators in New South Wales (NSW) are stepping up oversight of online gambling ads . Google Ads betting campaigns and influencer promotions are under close scrutiny. Authorities warn...
Google Ads Casino: Updates to Gambling and Advertising Policies
Google Ads casino campaigns face new regulatory changes as part of recent policy updates . The updates define certification standards and compliance guidelines, impacting wider PPC casino advertising...
QUESTIONS?
We’ve Got Answers
Straight answers on PPCJuice services for iGaming operators and affiliates, from onboarding and reporting to execution model and commercial fit. If you do not see your question here, our support team is always available to help you.
What does PPCJuice do?
PPCJuice is a paid acquisition team for iGaming operators. We run Google Ads end-to-end (and, where relevant, Bing, YouTube, App Store / Google Play, and GA4 measurement) with decisions judged on outcomes like CPA, FTDs, and deposit value. We stay on top of emerging channels, including ChatGPT Ads.
Who is PPCJuice a good fit for?
Operators running competitive casino/sportsbook acquisition who need tighter execution than generic PPC support. We’re built for multi-brand and multi-market setups, and we work best when there’s enough spend, data, and volume to make weekly decisions meaningful.
Do you offer ChatGPT Ads management?
Yes, but only as an early-stage channel where availability allows. OpenAI began testing ads in ChatGPT in the U.S. on February 9, 2026 for logged-in adult users on the Free and Go tiers, so rollout is still limited. We are tracking the channel closely and preparing operators to test it properly as access expands.
What's the difference between Audit, Manager, and Growth?
Audit (€1,000 one-time) is a full-account deep dive into structure, targeting, tracking, and scale blockers, followed by a prioritised plan. Manager (€3,000/mo) gives you a senior PPC lead for your team: weekly priorities, direction on spend and testing, and tighter account control without hiring full-time. Growth (€5,000/mo) is full-service Google Ads management: lead-level strategy plus specialist execution for teams that want PPCJuice to run the account end-to-end.
Is there a minimum ad spend to work with you?
Not as a rule, but the economics need to justify weekly decisions. Audit is the right starting point when you want clarity before committing. Manager works best when you have spend, data, and a team or buyer needing senior direction. Growth works best when you want PPCJuice to run the account end-to-end and there is enough volume to support faster testing, tighter control, and cleaner scaling.
What happens in the first 14 days of working together?
We start with a blunt teardown to find the real constraint (query quality, ad relevance, landing friction, tracking gaps, signal quality, or budget allocation). Expect a waste-cut pass (search terms/negatives/match control), refreshed ad angles, a landing friction audit, and a prioritised 30-day roadmap.
How do you measure success and report results?
We align tracking so performance is judged on the metrics that matter: FTDs, CPA, ROAS, deposit value, and signal quality where available. You get clear weekly reporting tied to what changed, what moved, and what we are doing next. Growth clients also get direct access to the people running performance.
Can you work with our in-house team (or alongside another agency partner)?
Yes. Manager is designed for in-house teams — we set direction, guardrails, and priorities while your team executes. Growth is for teams that want PPCJuice to own execution and run the account like an internal performance department.
How do you handle Google policy, verification, and disapprovals?
We build with policy realities in mind and flag risks early. Where eligible and available, we use Partner resources and Google support pathways to speed up resolution and reduce downtime for verification, approvals, and disapprovals — without relying on hope as a strategy.
Do you lock clients into long contracts?
Not by default. Manager and Growth run monthly with 30 days' written notice. If you choose the discounted quarterly pricing, that carries a 3-month minimum term. Growth onboarding also runs on limited capacity to protect delivery quality.
What does your Google Premier Partner badge actually mean?
Google Premier Partner is the top tier in the Google Partners program. Companies must meet Partner requirements and rank in the top 3% within their country, with eligibility reviewed annually. It reflects performance, spend, certifications, and factors like client growth, retention, and product diversification across managed accounts.
Do you also work with iGaming affiliates on CPA/Rev. Share deals?
Yes — we run Google Ads traffic for affiliates and networks on hybrid deals (CPA + Rev. Share) with strict quality control and transparent tracking. We only work with serious offers/teams, and we keep commercial terms clear upfront (including that self-exclusions after a qualifying deposit do not void payout, excluding fraud/abuse).
Ready to Claim Your Market Share? 🥇
You’re not hiring a vendor — you’re getting a proven iGaming Google Ads team with 10+ years on operator accounts. We move fast, cut waste hard, and scale what pays back — with clear weekly decisions tied to CPA, FTDs, and deposits.
Book a Strategy CallMax 4 new Growth onboardings per quarter.