Latest News

Google’s cookie conundrum: A tug-of-war for marketers

Google’s journey to phase out third-party cookies from Chrome has been anything but straightforward. First announced with great certainty, the…

May 16, 2025 Digital Marketing

How AI is changing advertising in 2025 for better results

Artificial intelligence continues to transform the advertising world, offering new ways for businesses to reach their audiences. In 2025, AI-driven…

May 15, 2025 Industry Insights

Google Ads unveils new audience builder for campaign management

Google has introduced a new Audience Builder feature that changes how marketers approach audience targeting in Google Ads. Aimed at…

May 15, 2025 Industry Insights

Europe tightens grip on online gambling as market reaches new heights

Europe’s online gambling market has spiked in recent years. In doing so, many countries have passed laws to legalise sports…

May 8, 2025 Policy Updates

Gambling ad regulations intensify: Kenya’s ban could influence Google

In a bold move to tackle the growing crisis of gambling addiction, the Kenyan government have imposed a sweeping 30-day…

May 3, 2025 Policy Updates

Netherlands considers tougher Google adverts gambling regulations amid ongoing challenges

Dutch lawmakers are urging Google to take stronger action against unlicensed gambling adverts that continue to target users in the…

April 30, 2025 Policy Updates

New gambling advert rules and Google policy changes pressure Evoke’s UK business

Stricter rules around gambling advertising and player verification are beginning to reshape the betting industry in Britain. Changes like Google…

April 27, 2025 Policy Updates

Google cracks down on malicious adverts: 5.1 billion removed, 39 million accounts suspended

Google’s Ad Safety Report reveals an aggressive crackdown on fraudulent ads, underscoring the tech giant’s commitment to creating a safer…

April 19, 2025 Policy Updates

YouTube crackdown forces gambling affiliates to rethink strategy

YouTube’s stricter gambling content rules are beginning to reshape how iGaming affiliates operate on the platform. The policy changes, introduced…

April 10, 2025 Policy Updates

Gaming apps face disruption from Google Adverts gambling policy updates

Gaming apps using sweepstakes models are facing major uncertainty as Google enforces new advertising rules. The updated Google Ads gambling…

April 8, 2025 Policy Updates

Gambling crackdown aligns with Google’s stricter advert rules ahead of April’s rule update

The UK is stepping up its crackdown on gambling-related harm through new regulations, tougher ad standards, and a shift toward…

April 3, 2025 Policy Updates

New Google ads gambling compliance news targets social media influencers

The push to regulate gambling advertising has reached new heights. Authorities have stepped up efforts to tackle social media influencers…

April 2, 2025 Policy Updates

Apple and Google face RICO lawsuit over sweepstake casino apps

Apple and Google are facing a federal class action lawsuit under the Racketeer Influenced and Corrupt Organisations (RICO) Act, accused…

March 27, 2025 Policy Updates

UK watchdog scrutinises Brazil’s new measures on online gambling adverts

Brazil’s Federal Public Ministry has started looking into problems with adverts for online gambling and sports betting on YouTube. This…

March 26, 2025 Policy Updates

Germany and Google target cloaked ads in crackdown on illegal gambling

Germany’s Joint Gambling Authority of the Federal States (GGL) is increasing efforts to counteract illicit internet gambling advertising. In conjunction…

March 17, 2025 Policy Updates

YouTube cracks down on gambling content amid global regulatory pressure

YouTube has tightened its policies on gambling-related content, reinforcing its guidelines to prevent the promotion of unlicensed betting sites. As…

March 15, 2025 Policy Updates

New Zealand to allow online casino adverts, foreign companies expected to dominate

The New Zealand government have decided to auction 15 online casino gambling licences, allowing operators to legally advertise their services.…

March 13, 2025 Policy Updates

European iGaming regulations in 2025: What operators need to know

The European iGaming industry is facing major regulatory changes in 2025, with stricter rules on player protection, advertising, and responsible…

March 6, 2025 Policy Updates

YouTube tightens gambling content policies, aims to protect younger viewers

YouTube is ramping up its efforts to curb the spread of unregulated gambling content on its platform. It reflects its…

March 5, 2025 Policy Updates

Leveraging BigQuery ML to maximise Google Ads performance

Google Ads has become increasingly reliant on artificial intelligence and machine learning to optimise pay-per-click campaigns. One of the most…

March 3, 2025 Industry Insights

Google’s new gambling policy updates to transform online advertising

Starting April 14, Google will roll out a significant update to its advertising policies that will have a major impact…

February 26, 2025 Policy Updates

How AI is Reshaping PPC Automation

Pay-Per-Click (PPC) automation is evolving with advanced AI tools that offer adaptive, context-aware decision-making in real-time. PPC, a digital marketing…

February 25, 2025 Industry Insights

Tightening gambling advertising policies as debate grows in the UK

In recent years, the conversation surrounding Google Ads gambling policy updates has grown louder, with a sharp focus on the…

February 21, 2025 Policy Updates

Google updates gambling advert policies for 2025

Google has announced new rules for gambling advertisements, set to take effect on 14 April 2025. The updated policy aims…

February 19, 2025 Policy Updates

Four pillars to achieving AI excellence in PPC marketing

Artificial intelligence (AI) is driving significant advancements in pay-per-click (PPC) advertising, reshaping how businesses optimize their campaigns. Google and Boston…

February 17, 2025 Digital Marketing

Google revamps advertising policy for real-money games internationally

In a bid to enhance user safety and compliance, Google has announced significant Google Ads gambling policy updates that will…

February 13, 2025 Policy Updates

Google’s updated gambling and games Ad Policy

Starting April 14, 2025, Google will introduce stricter advertising rules for gambling and gaming platforms. The revised policy clearly defines…

February 12, 2025 Policy Updates

Google edit Super Bowl advert after Gouda cheese claim sparks backlash

Google recently revised its Super Bowl ad after an incorrect claim about Gouda cheese consumption drew widespread criticism. The ad,…

February 10, 2025 Digital Marketing

Australian senator calls for investigation into gambling advert’s influence

Independent Australian senator David Pocock has called for an inquiry into the gambling industry’s influence on government policy, particularly regarding…

February 8, 2025 Policy Updates

Ladbrokes ad on baby monitor app sparks controversy over Google Ads gambling policy updates

There’s growing concern over gambling adverts after one for Ladbrokes showed up on a baby monitor app. The app, called…

February 8, 2025 Policy Updates

Navigating the paid ads agency landscape

Navigating the complexities with a gambling Google ads agency

How a paid ads agency makes mental health Google Ads work

From clicks to conversions: the power of a paid ads agency

Navigating the complexities of a casino Google ads agency

Navigating the complexities of a casino Google Ads agency

The strategic advantage of a paid ads agency

Advertising is getting harder to justify, but the right paid ads agency has an answer

Google tightens restrictions for gambling Google ads agency

The paid ads agency dilemma: why big budgets still miss real results