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Google’s cookie conundrum: A tug-of-war for marketers
Google’s journey to phase out third-party cookies from Chrome has been anything but straightforward. First announced with great certainty, the…
How AI is changing advertising in 2025 for better results
Artificial intelligence continues to transform the advertising world, offering new ways for businesses to reach their audiences. In 2025, AI-driven…
Google Ads unveils new audience builder for campaign management
Google has introduced a new Audience Builder feature that changes how marketers approach audience targeting in Google Ads. Aimed at…
Europe tightens grip on online gambling as market reaches new heights
Europe’s online gambling market has spiked in recent years. In doing so, many countries have passed laws to legalise sports…
Gambling ad regulations intensify: Kenya’s ban could influence Google
In a bold move to tackle the growing crisis of gambling addiction, the Kenyan government have imposed a sweeping 30-day…
Netherlands considers tougher Google adverts gambling regulations amid ongoing challenges
Dutch lawmakers are urging Google to take stronger action against unlicensed gambling adverts that continue to target users in the…
New gambling advert rules and Google policy changes pressure Evoke’s UK business
Stricter rules around gambling advertising and player verification are beginning to reshape the betting industry in Britain. Changes like Google…
Google cracks down on malicious adverts: 5.1 billion removed, 39 million accounts suspended
Google’s Ad Safety Report reveals an aggressive crackdown on fraudulent ads, underscoring the tech giant’s commitment to creating a safer…
YouTube crackdown forces gambling affiliates to rethink strategy
YouTube’s stricter gambling content rules are beginning to reshape how iGaming affiliates operate on the platform. The policy changes, introduced…
Gaming apps face disruption from Google Adverts gambling policy updates
Gaming apps using sweepstakes models are facing major uncertainty as Google enforces new advertising rules. The updated Google Ads gambling…
Gambling crackdown aligns with Google’s stricter advert rules ahead of April’s rule update
The UK is stepping up its crackdown on gambling-related harm through new regulations, tougher ad standards, and a shift toward…
New Google ads gambling compliance news targets social media influencers
The push to regulate gambling advertising has reached new heights. Authorities have stepped up efforts to tackle social media influencers…
Apple and Google face RICO lawsuit over sweepstake casino apps
Apple and Google are facing a federal class action lawsuit under the Racketeer Influenced and Corrupt Organisations (RICO) Act, accused…
UK watchdog scrutinises Brazil’s new measures on online gambling adverts
Brazil’s Federal Public Ministry has started looking into problems with adverts for online gambling and sports betting on YouTube. This…
Germany and Google target cloaked ads in crackdown on illegal gambling
Germany’s Joint Gambling Authority of the Federal States (GGL) is increasing efforts to counteract illicit internet gambling advertising. In conjunction…
YouTube cracks down on gambling content amid global regulatory pressure
YouTube has tightened its policies on gambling-related content, reinforcing its guidelines to prevent the promotion of unlicensed betting sites. As…
New Zealand to allow online casino adverts, foreign companies expected to dominate
The New Zealand government have decided to auction 15 online casino gambling licences, allowing operators to legally advertise their services.…
European iGaming regulations in 2025: What operators need to know
The European iGaming industry is facing major regulatory changes in 2025, with stricter rules on player protection, advertising, and responsible…
YouTube tightens gambling content policies, aims to protect younger viewers
YouTube is ramping up its efforts to curb the spread of unregulated gambling content on its platform. It reflects its…
Leveraging BigQuery ML to maximise Google Ads performance
Google Ads has become increasingly reliant on artificial intelligence and machine learning to optimise pay-per-click campaigns. One of the most…
Google’s new gambling policy updates to transform online advertising
Starting April 14, Google will roll out a significant update to its advertising policies that will have a major impact…
How AI is Reshaping PPC Automation
Pay-Per-Click (PPC) automation is evolving with advanced AI tools that offer adaptive, context-aware decision-making in real-time. PPC, a digital marketing…
Tightening gambling advertising policies as debate grows in the UK
In recent years, the conversation surrounding Google Ads gambling policy updates has grown louder, with a sharp focus on the…
Google updates gambling advert policies for 2025
Google has announced new rules for gambling advertisements, set to take effect on 14 April 2025. The updated policy aims…
Four pillars to achieving AI excellence in PPC marketing
Artificial intelligence (AI) is driving significant advancements in pay-per-click (PPC) advertising, reshaping how businesses optimize their campaigns. Google and Boston…
Google revamps advertising policy for real-money games internationally
In a bid to enhance user safety and compliance, Google has announced significant Google Ads gambling policy updates that will…
Google’s updated gambling and games Ad Policy
Starting April 14, 2025, Google will introduce stricter advertising rules for gambling and gaming platforms. The revised policy clearly defines…
Google edit Super Bowl advert after Gouda cheese claim sparks backlash
Google recently revised its Super Bowl ad after an incorrect claim about Gouda cheese consumption drew widespread criticism. The ad,…
Australian senator calls for investigation into gambling advert’s influence
Independent Australian senator David Pocock has called for an inquiry into the gambling industry’s influence on government policy, particularly regarding…
Ladbrokes ad on baby monitor app sparks controversy over Google Ads gambling policy updates
There’s growing concern over gambling adverts after one for Ladbrokes showed up on a baby monitor app. The app, called…
Digital advertising today feels like juggling while the rules keep changing. Platforms evolve, costs rise, and audiences scroll faster than ever. Growth is still possible, though. Brands that thrive don’t…
The world of online gambling is buzzing and lucrative, but promoting it isn’t as simple as hitting “boost.” Google Ads has strict rules, region-specific restrictions, and constantly shifting policies that…
More mental health clinics are using Google Ads, but many still struggle to turn clicks into real appointments. A 2026 research report from HHB Canada examines why some campaigns work…
In today’s fast-moving digital world, having a strong online presence isn’t just nice; it is survival of the fittest. For creative and marketing teams, the stakes are higher because visibility…
Advertising in the online casino world isn’t your typical marketing playground. Rules are strict, audiences are picky, and one wrong move can cost big. That’s why businesses often turn to…
Casino advertising sounds glamorous, until Google’s rulebook enters the chat. High stakes, strict policies, and fierce competition mean success is rarely accidental. For brands that want visibility without violations, understanding…
Running ads looks easy until budgets leak and results stall. That’s where a paid ads agency earns its reputation. Instead of guessing, you get strategy, structure, and smarter decisions. Think…
Advertising budgets feel tighter than ever, and if you are running a business today, you have probably asked yourself whether your ads are actually pulling their weight. We all know…
Heads up, marketers: Google Ads is putting the brakes on certain gambling promotions in India. Starting January 21, 2026, ads for Rummy and Daily Fantasy Sports are officially off-limits. For…
Paid advertising keeps getting more competitive, yet the gap between campaigns that merely spend money and those that drive steady growth remains striking. Businesses continue to pour budgets into digital…