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Tech Giants under fire: Google and Meta face heat over gambling ads policy violations
Google and Meta have found themselves in the Enforcement Directorate’s crosshairs following allegations of promoting illegal betting apps through digital…
Meta and Google summoned by ED in intensifying online gambling probe
The Enforcement Directorate (ED) has called senior officials from Meta and Google to meet on July 21. This is part…
Google Ads gambling policy update reshapes iGaming marketing
The rapid growth of the iGaming industry, particularly in sectors like Google Ads online gambling and casino PPC, has pushed…
Google Playstore faces legal pushback from WinZo over ad and content policies
WinZO, a popular Indian gaming platform, is taking legal action against Google. The company says Google’s Playstore policy is unfair,…
Google expands into Ukraine with a locked-down gambling policy
The timer is set, the table’s cleared, and Ukraine is ready for the next round. On July 14, 2025, Google…
Google approves licensed gambling apps for Brazil Play Store
Since June 18, 2025, Google has allowed licensed gambling and fantasy sports apps on the Play Store in Brazil. This…
Google’s AI-powered ad shift in 2025 reshapes PPC strategy
This year, in 2025, Google made a major change by placing Shopping ads directly into AI Overviews at the top…
Google AdX faces scrutiny amid surge in illegal gambling ads
For all the promises of AI-driven ad systems and automated compliance, illegal betting ads still slip through the cracks—particularly on…
Meta updates Advantage+ to boost ad results for small businesses
The Cannes Lions Festival of Creativity is a yearly event held in Cannes, France. It brings together people who work…
Performance Max campaigns: Proven strategies to improve results in 2025
Performance Max campaigns let businesses show ads across Google’s entire network with just one campaign. That includes Search, YouTube, Gmail,…
AI-created NBA Ad stuns viewers after going viral despite low budget
A bizarre, fast-cut commercial that aired during the NBA Finals is sparking serious conversations in the advertising world, not just…
New Brazil law targets online gambling and unlicensed ads with raised taxes
Brazil has introduced tougher laws to fight illegal gambling. A new amendment to Law No. 14,790 now defines the promotion…
Advertisers turn to smarter YouTube strategies as Google Ads evolves
Google Ads is introducing new features aimed at helping advertisers get more value from their video budgets. With updates to…
PPC benchmark report reveals key Google Ads insights for 2025
As digital competition intensifies, businesses running Google Ads in 2025 are focusing more than ever on performance metrics that directly…
Google unleashes AI Max: Global search campaigns transform Q3
In a major shift for digital marketers worldwide, Google has announced that its latest innovation—AI Max for Search campaigns—will roll…
What smart advertisers know about Google Ads that you don’t
When it comes to running a high-performing Google Ads campaign, most marketers focus on the surface-level tweaks, such as adjusting…
Illegal online casinos thrive in India through Google search
Google controls more than 97% of the search engine market in India. This makes it the main way people find…
Elliot Ambalo outlines top B2B marketing strategies for 2025
Marketing strategist Elliot Ambalo urges B2B companies to stop chasing every new tech trend and instead focus on solving real,…
AI reshapes SEO landscape with integrated advertising and intent-driven metrics
Search Engine Optimization (SEO) is undergoing a fundamental shift as Artificial Intelligence (AI) changes how content is discovered and displayed…
Stricter marketing rules hit iGaming affiliates across big markets
The UK Gambling Commission has issued tighter affiliate marketing rules to improve transparency and protect consumers. Affiliates promoting iGaming offers…
New Google ad features offer better tracking and faster setup and help businesses grow in Africa
Google is expanding its newer ad formats to more countries, including Kenya, Nigeria, and South Africa. These search ads now…
Explore and optimize: Understanding Google’s Smart Bidding Exploration
Google’s Smart Bidding system has taken a bold step forward with the introduction of Smart Bidding Exploration, a game-changing update…
How Google’s latest update is changing paid search ads experiences
Google has introduced a major shift in how it displays paid content. During Google Marketing Live 2025, it confirmed that…
The Netherlands tightens rules on gambling sponsorships and player protection
The Dutch gambling regulator, Kansspelautoriteit (KSA), is pushing ahead with its complete ban on sports sponsorships from gambling companies. While…
AI transforms small business advertising with smarter Google Ads tools
Artificial intelligence is no longer a future trend in marketing — it’s already reshaping how businesses reach customers today. For…
AI transforms Google Ads: Higher costs, smarter results
Artificial intelligence is rapidly transforming how businesses use Google Ads, helping turn rising costs into stronger returns through smarter, more…
Seven tips for mastering AI ad generation prompts
Harnessing the power of AI to create engaging ads is is changing the game for modern marketers. In fact, 88% of…
Google rolls out major changes to gambling ad policy in 2025
Google’s updated its Gambling and Casino Games advertising policy and is now officially in place. The changes bring tighter rules,…
How leading SaaS companies are rethinking Google ads in 2025
The playbook for SaaS marketing is undergoing a major rewrite. In 2025, leading SaaS companies aren’t just spending on Google…
Google introduces Max to help African businesses grow online
Google has launched a new tool called Max, designed to help African businesses reach more people online. Instead of focusing…
