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Why UK firms keep chucking millions down the drain on Google Ads — and how to stop it
Why do so many UK businesses keep chucking money at Google Ads yet struggle to see proper results? Despite swelling…
UK businesses losing up to 600% ROI: How savvy Google Ads optimisation can turn the tide
Most UK businesses waste a large share of their advertising budgets by focusing on the wrong metrics. Yet, with consistent…
UK firms squander millions on Google Ads—savvier PPC management yields better returns
British firms are spending more than ever on pay-per-click advertising, yet many still struggle to see a decent return. Profitability…
Hidden Google Ads settings could be draining your budget, experts warn
Running a Google Ads campaign can be deceptively complex. Many advertisers assume that following Google’s recommendations guarantees success, but experts…
Google hit with €750,000 fine over gambling ads on YouTube
Italy’s communications authority, AGCOM, has fined Google €750,000 (around IDR 11.4 billion) for allowing gambling-related content to appear on YouTube…
Fintech advertising for 2026: Trust, data, and compliance define the new growth model
As competition intensifies in the financial technology sector, paid advertising has become indispensable for fintech growth in 2026. Yet success…
LinkedIn retargeting proves essential for B2B SaaS growth
In the race to acquire and retain clients, B2B SaaS marketers are increasingly turning to LinkedIn Ads and precision-based PPC…
Google AI Max for search: Turning user intent into higher conversions for online stores
Google’s AI Max for Search, now in global beta, represents a significant evolution in online advertising. Instead of depending solely…
Why creative testing strategies matter more after iOS 14.5 for eCommerce growth
Apple’s iOS 14.5 update reshaped digital advertising. With App Tracking Transparency (ATT) limiting user-level data, brands that once leaned on…
Strategies that help SaaS companies close group-driven deals
In B2B SaaS sales, decisions are rarely made by one person. Instead, groups of people from different departments form buying…
How fintech firms can use PPC to drive better lead generation in 2025
For fintech companies, advertising through Google Ads is one of the fastest ways to reach potential clients who are already…
Tech giants face lawsuits over gambling app profits
Apple, Google, and Meta must confront a series of lawsuits accusing them of profiting from illegal gambling apps that allegedly…
YouTube’s stricter gambling policy disrupts poker and betting creators
YouTube has strengthened its rules on gambling-related content, introducing new restrictions that have significantly affected poker and sports betting channels.…
Abandoned carts cost $4 trillion — How smart retargeting and remarketing helps
E-commerce businesses continue to battle one of their most costly problems: abandoned shopping carts. With cart abandonment rates averaging over…
B2B SaaS marketers double down on smarter PPC to cut costs and drive growth
As digital ad prices climb, SaaS companies are sharpening their approach to paid media. Industry data shows that B2B SaaS…
Cracking the code: How Fintechs turn expensive clicks into high-value leads
Mid-2025 data shows fintech firms reporting average revenue growth of 40% and profit growth of 39%, even as customer growth…
Gambling operators face major losses as digital platforms tighten ad restrictions
The global gambling industry is experiencing substantial setbacks as leading digital platforms implement stringent advertising restrictions. Google, Meta, and TikTok…
Google introduces stricter rules for gambling ads on YouTube
Google has updated its policies for YouTube, introducing stricter requirements for gambling-related promotions. From now on, operators wishing to feature…
The future of B2B SaaS PPC: Aligning Google Ads with long sales cycles
Pay-Per-Click advertising has become a cornerstone of growth for SaaS companies competing in crowded digital markets. Unlike SEO, which can…
Effective PPC strategies to accelerate growth in fintech
In today’s competitive fintech landscape, a precise and well-executed Pay-Per-Click (PPC) strategy is crucial for growth. Fintech companies face unique…
Google unveils updated gambling ad policy in Missouri
In a deliberate alignment with Missouri’s pending legalization of sports betting, Google has enacted a policy update permitting advertisements from…
What sets 8-figure DTC brands apart in using paid acquisition
Breaking into eight-figure revenue is the dream for every direct-to-consumer (DTC) brand, but few ever achieve it. Competition is fiercer,…
Brazil ordered Meta 48 hours to remove unauthorised gambling ads
Brazil’s Attorney General’s Office (AGU) gave Meta a 48-hour deadline to remove advertisements promoting unauthorised online gambling platforms. The directive…
Tracking the right metrics in B2B PPC: A strategic guide for tech marketers
In the intricate world of B2B digital marketing, Pay-Per-Click (PPC) is not just about driving traffic. It’s about generating meaningful…
How to protect ROI as Meta ad CPMs continue to climb
Meta ads have seen a steady rise in cost per thousand impressions (CPM) over the past year. This increase is…
Why your Fintech brand needs a specialized PPC agency
The financial technology (fintech) industry is navigating a shifting economic landscape while continuing to draw significant investment and push the…
Why tech companies need a dedicated PPC agency to drive leads and maximize ROI
Pay-Per-Click or PPC advertising is now essential for tech businesses, with Google showing an average $2 return for every $1 spent…
Fintech lead generation: PPC strategies that actually scale
In today’s digital-first financial landscape, B2B fintech marketing isn’t just about visibility—it’s about scalable performance. With increasing competition and customer…
Google clears gambling ads in Cameroon and Namibia starting August 19
Google has confirmed that gambling advertisements will be permitted in Cameroon and Namibia starting August 19, 2025. This decision is…
Should you hire a Pay-per-click (PPC) advertising expert or manage campaigns in-house?
Pay-per-click (PPC) advertising is one of the most direct ways to reach customers and drive sales, especially for online retailers.…
