In March 2025, the Dutch government will unveil a revamped gaming policy that addresses industry problems. The update, led by Minister Teun Struycken, addresses MP Michiel van Nispen’s worries about the differences between the competitive internet market created by the Remote Gambling Act and the monopolised land-based sector dominated by Holland Casino.
The new framework seeks to foster fair competition and long-term growth by reevaluating laws for both online and offline gambling.
Revising gambling policies
Minister Teun Struycken is actively amending gaming legislation to address challenges of market competition in the land-based sector. The current legislative structure, which is based on a 2011 policy, may no longer be appropriate for the industry’s fast-changing dynamics. Struycken hinted that the amended strategy could include steps to encourage more competition and innovation in the land-based sector.
“By March 2025, I will send my vision on the future development and objectives of gambling policy,” said Struycken.
Balancing market reform and advertising regulations
A government probe has raised concerns about the state’s ownership of Holland Casino, stirring debate over expanding market competition. Minister Struycken has recommended lowering the state’s involvement but has emphasised the budgetary implications. Simultaneously, negotiations are continuing over a gaming tax rise, which has raised concerns among online businesses. Struycken’s policy reforms seek to distinguish between online and offline gaming, with an emphasis on reducing harm and managing associated risks.
In tandem, Google has proposed stricter gambling-related advertising policies, including the Google Ads Gambling and Betting Regulations 2025, which will require advertisers to obtain certification. These measures are consistent with the Netherlands’ efforts to tighten market regulation and consumer safety, which is especially important as the government strives to resolve discrepancies in online and land-based gaming. Clearer contrasts among advertising channels are essential for risk management, competition and promoting fair practices.
