Google has launched a new tool called Max, designed to help African businesses reach more people online. Instead of focusing only on exact keywords, Max looks at what people are actually searching for. This means a business can now appear in search results even if the words used aren’t an exact match. For example, a tailor in Yaba might now show up when someone searches for “tailoring near me” without needing to target that exact phrase.
Connecting with more people
Many African countries have different languages and ways of speaking. This makes it harder for businesses to target the right words in online ads. Max helps by understanding the meaning behind a search, not just the words. It also uses broader matching tools to show ads to people who are likely interested, even if they search in different ways. For businesses looking to make the most of these new features, working with a Google Ads freelancer or an affordable PPC agency can help fine-tune campaigns for better results.
More useful ads and better website links
Max also improves the way ads look and where they send people. If someone clicks on an ad, Max helps send them to the most relevant page on the business’s website. It also updates headlines and descriptions to match what the person is searching for, making the ad feel more helpful and personal. This makes people more likely to click and explore.
Higher results without higher costs
Businesses that have already tried Max are seeing better results. Some have reported a 14% increase in sales or leads. Others who use more specific keywords in their campaigns have seen a 27% improvement. These results came without a big increase in cost per click, making Max a cost-effective upgrade for growing businesses.
Easy to use and available soon
To start using Max, businesses just need to turn it on in their current Google Search campaigns. It’s rolling out across Africa later this month. As more African businesses move online, tools like Max—and the support of a Google Ads expert for hire, can make a big difference in reaching the right people and growing faster.
