Google has confirmed that gambling advertisements will be permitted in Cameroon and Namibia starting August 19, 2025. This decision is part of a broader update to Google’s advertising policy and applies only to licensed operators who meet national regulatory standards. The move will allow PPC gambling and PPC betting campaigns to run on Google platforms, including Search and Display, within the two countries.
Local approval is required before advertising
To advertise in Cameroon, gambling companies must first register with the Gaming Regulation Agency. In Namibia, advertisers are required to secure licenses from both the Gambling Board and the Lotteries Board. These steps are necessary before operators can promote their services through Google’s ad network. Without proper licensing, ad content will not be approved.
Online gambling market sees controlled expansion
This policy change highlights the continued growth of the online gambling sector in Africa. With increasing internet use and mobile access, countries like Cameroon are becoming more active in the PPC casino and sports betting space. By allowing ads only from approved operators, Google aims to support market development while preventing illegal or misleading campaigns.
Follows the previous rollout in Nigeria
The update builds on Google’s earlier move in Nigeria, where it began allowing gambling ads in Lagos State. Only advertisers licensed by the Lagos State Lotteries and Gaming Authority (LSLGA) are eligible, and ads must be geo-targeted exclusively to Lagos residents. This regional rollout strategy shows Google’s cautious but clear interest in entering regulated African gambling markets.
Focus on compliance and ad credibility
Google has stated that this policy is designed to balance market access with user safety. Only licensed and verified advertisers will be allowed to run gambling campaigns, reducing the risk of scams or false advertising. The goal is to maintain the credibility of gambling ads while giving approved businesses access to wider audiences.
