On November 25, 2025, the Netherlands Gambling Authority reminded the market that flashy marketing has limits, even in a thriving online casino scene. Its latest move involved 711 B.V., a licensed operator that teamed up with a popular streamer and found out exactly where the advertising line sits in the Dutch market.
Instead of fines and fireworks, the regulator issued a warning and told the operator to remove the content, as explained in an official notice. 711 B.V. complied, the influencer clips came down, and the message was clear: keep the gameplay exciting, not the rule-breaking.
Smarter gambling ads after 711
So what actually triggered the warning? Dutch rules ban role models with strong appeal to minors from fronting gambling ads, which includes influencers, athletes, actors, and other familiar faces.
The streamer working with 711 B.V. built their name in video game content and interacts a lot with under-18 audiences, so regulators judged that partnership as a little too close to the youth crowd.
For marketing teams, this is less a horror story and more a handbook moment. If an influencer’s fan base is heavy on teens, they belong in brand awareness campaigns for energy drinks, not casino bonuses.
The upside is that compliant campaigns can still feel creative by using brand storytelling, product features, and responsible-play tools instead of leaning on celebrity fandom.
Beyond the influencer angle, the same case highlighted how consent design matters. Players were automatically entered into certain tournaments without actively accepting bonus conditions, which looked more like a dark pattern than a perk. That mechanism has been switched off, giving 711 B.V. a cleaner journey from sign-up to play.
Turning regulation into brand advantage
Zoom out, and the lesson is optimistic for well-run operators. Clear rules on role models, set out in detail by role model rules, create a level playing field where everyone knows what is off-limits and can budget around it. That predictability makes it easier to invest confidently in long-term marketing rather than chasing short-term clicks.
Smart brands treat these boundaries as part of the product. Well-targeted gambling ads, transparent bonus flows, and strong safer-gambling tools reduce complaints, keep regulators onside, and build trust with casual players. In a crowded market, that reputation can be worth far more than one flashy campaign with the wrong face at the front.
