Author name: PPCJuice

A bizarre, fast-cut commercial that aired during the NBA Finals is sparking serious conversations in the advertising world, not just for its strange visuals, but for how it was made. Created entirely with AI in just three days for $2,000, the ad promoted prediction platform Kalshi and marked one of the first times a national TV spot was produced almost entirely by generative technology. How AI cuts costs Filmmaker PJ Accetturo used Google’s Veo 3, a new text-to-video generator, to create the footage. From a man in a pink crop top shouting basketball predictions to a farmer floating in a pool of eggs, the ad leaned into chaotic imagery to reflect Kalshi’s theme: betting on an unpredictable world. Instead of hiring a full production crew, Accetturo worked alone using a script co-written with Gemini and ChatGPT, then ran 300–400 prompt generations to land on 15 usable clips. Kalshi said it originally considered traditional production but found quotes in the six- to seven-figure range. That’s where AI made the difference—not just in cost, but in speed. The 8-second scene limits of Veo 3 encouraged a montage format, keeping the ad high-energy and on-theme. While the process saved time and money, Accetturo emphasized that effective AI output still depends on skilled creative choices. AI and advertising This experiment highlights a turning point for digital marketing. With tools like Veo 3 becoming more accessible, PPC agency and in-house teams offering Google Ads management are likely to adopt AI workflows to meet demand for faster, cheaper, and more engaging ad content. The future of advertising is shifting toward agile, small teams able to produce viral campaigns quickly. But even as AI streamlines production, taste, originality, and humor will remain the defining edge in making ads people want to watch.

Google Ads is introducing new features aimed at helping advertisers get more value from their video budgets. With updates to both video reach and video views campaigns, brands now have smarter tools to maximize visibility across YouTube formats like Shorts, in-feed videos, bumper ads, and skippable in-stream placements. For businesses looking to boost awareness, the platform now offers three strategic options: efficient reach, non-skippable reach, and target frequency. Efficient reach uses bumper and skippable ads to reach the widest audience at the lowest cost. Smarter video views strategy Non-skippable formats guarantee that viewers see the full message, while target frequency ensures repeated exposure to the same audience over time. All options are designed to work seamlessly within a single campaign setup, saving time and budget. Another major update centers on video views campaigns. These will now rely exclusively on multi-format video ads and a target cost-per-view (CPV) bidding strategy. Advertisers simply set their average CPV, and Google’s AI does the rest—optimizing placement and format to get the most views possible. This streamlined system can result in up to 40% more views for the same budget. Optimizing for mobile delivery To help ads perform better on mobile, Google Ads now uses AI to automatically generate vertical versions of horizontal videos, tailoring content for Shorts and other mobile-first placements. This feature is on by default but can be switched off. With these changes, advertisers are encouraged to use both horizontal and vertical videos in multiple aspect ratios and resolutions to cover all available inventory. For brands aiming to scale video impact or marketers looking for expert help, hiring a Google Ads expert for hire or tapping into Google Ads management services could make all the difference in campaign performance and ROI.

As digital competition intensifies, businesses running Google Ads in 2025 are focusing more than ever on performance metrics that directly impact campaign success. A benchmark report released not long ago by WordStream by LocaliQ highlights trends across major industries, offering valuable guidance for anyone serious about lead generation with Google Ads. Click-through rates (CTR) have risen significantly, averaging 6.66% across industries, compared to just 1.35% in 2015. The Arts & Entertainment sector leads with a 13.10% CTR, while Dental Services sees the lowest at 5.44%. While a high CTR shows strong ad appeal, it doesn’t always mean conversions, making it just one part of a bigger picture. Ad costs and conversions Cost per click (CPC) averaged $5.26. Legal services topped the list with an $8.58 CPC, while Arts & Entertainment saw the lowest at $1.60. A high CPC may be justified if it brings in quality leads, but businesses must still monitor spend closely to maintain profitability. Conversion rates (CVR) averaged 7.52%. Automotive campaigns stood out with a 14.67% CVR, while Finance and Furniture sectors lagged behind. Low conversion rates can often be improved with better landing pages, simplified user flows, and more relevant targeting. Lead costs and strategy Cost per lead (CPL) came in at an average of $70.11, peaking in the legal sector at $131.63 and dropping to around $28.50 in automotive services. Although CPL varies, the return on investment can still be worthwhile when targeting the right audience. $113k day on Google this is a realistic representation of Google and Youtube Ads at scale on Google if you're a non-influencer ecom brand you're not going to see a 10x return at scale or these ridiculous numbers that some gurus show you we're seeing a 2-3x ROAS on most days… pic.twitter.com/APOAiXYTP7 — Nate.Google (@Nate_Google_) June 10, 2025 For brands aiming to maximize impact, choosing the best ROI PPC agency can make all the difference. Success in 2025 hinges on aligning campaigns with the buyer journey, improving mobile and offline tracking, and constantly refining strategy. Benchmarks serve as reference points, but real results depend on tailored, ongoing optimization.

Marketing strategist Elliot Ambalo urges B2B companies to stop chasing every new tech trend and instead focus on solving real, daily challenges. Instead of pouring time and money into vague “digital transformations,” he encourages leaders to improve what already exists. This could mean adding smarter search features to online stores or using automated systems to speed up order processing. This advice is especially relevant to businesses offering PPC services for small businesses or lead generation with Google Ads. Choosing tools that cut waste and boost performance, like better campaign tracking or improved site navigation, can lead to better results with less effort. In 2025, success will come from working smarter, not jumping on every new software trend. Focus on relevant, personal content Ambalo believes content is still king, but it has to feel personal and timely. B2B marketers can no longer rely on generic newsletters or one-size-fits-all product pages. The goal is to speak directly to the reader’s needs, right place, right time, right message. That kind of precision earns attention and builds trust. This applies directly to anyone running a PPC agency for SaaS campaigns. If a customer clicks an ad, what they find should feel made for them. A landing page that mirrors the ad’s message and solves a specific problem will always perform better than a generic page. Personalised content can turn interest into action and make ad budgets go further. Content strategy that gets attention While trends like short-form video and influencer marketing continue to grow, the foundation of good content hasn’t changed. Businesses still need to explain their services clearly, answer common questions, and offer helpful advice. Ambalo emphasises that trust is built through useful content, blogs, FAQs, and smart product descriptions still matter. Values influence buying decisions Ambalo closes by reinforcing that trust is the core of modern branding. It takes time to build and seconds to lose. For B2B marketers, this means showing up with consistent service, delivering on promises, and owning mistakes when they happen. Branding through trust It also means being human. Whether you’re offering software, shipping products, or managing PPC services for B2B, trust grows when your message is clear and your actions match your words. In 2025, branding won’t be about slogans, it’ll be about showing up, doing the work, and staying honest.

Search Engine Optimization (SEO) is undergoing a fundamental shift as Artificial Intelligence (AI) changes how content is discovered and displayed online. AI Search Optimization (AISO) is replacing traditional keyword-driven approaches, emphasizing user intent, content structure, and topical authority. This transformation is altering both organic search behavior and digital advertising strategies. Google’s AI-generated search responses now embed advertising content directly within answers, blurring the line between paid and organic results. These ads, unlike standard formats, are contextually embedded in AI outputs and presented during critical decision-making moments. The seamless integration boosts visibility but raises concerns about user clarity, as distinguishing between unbiased information and sponsored content becomes more difficult. In this evolving landscape, businesses seeking to optimize visibility in AI-generated results are increasingly turning to a Google Ads expert for hire to navigate complex ad placement strategies. New metrics define visibility and engagement Traditional rankings are giving way to AI-specific performance indicators. Brands must now measure success through metrics tailored for algorithm-driven environments. These include AI Overview impression share, conversation depth, context relevance score, and entity association strength. These parameters provide insight into how often a brand is surfaced in AI responses, how effectively it engages in user conversations, and how strongly it’s associated with particular topics in knowledge graphs. Research shows that AI-generated search abstracts can reduce click-through rates by up to 64% in certain sectors, underscoring the urgency for businesses to adjust their strategies. With AI offering direct answers, users may bypass traditional website links, diminishing organic traffic. This makes it crucial for brands to be recognized entities within AI systems to maintain visibility. Partnering with a PPC agency can help businesses adapt their campaigns for AI-driven environments and maintain strong digital presence. Strategic adaptation for the AI era To stay competitive, marketers should create AI-friendly content using schema markup, Q&A formats, and authoritative sources. Focusing on thematic relevance over isolated keywords improves visibility within AI systems. Testing across platforms like Google, Bing Copilot, ChatGPT, and Perplexity helps assess both organic and paid performance. As real-time AI ads grow, dynamic, context-driven formats are becoming key to effective engagement. The move from static rankings to contextual intelligence marks a new era in search marketing.