Author name: PPCJuice

Apple and Google are facing a federal class action lawsuit under the Racketeer Influenced and Corrupt Organisations (RICO) Act, accused of facilitating illegal gambling through sweepstakes casino applications. The lawsuit, filed by Julian Bargo, Lamar Prater and Rebecca Platt, argues that the tech giants played a direct role in supporting and profiting from these apps, which operate in a legal grey area in the United States. The lawsuit follows the voluntary dismissal of a similar case that targeted both the tech companies and specific sweepstakes casino operators. However, this new legal action focuses exclusively on Apple and Google, removing casino operators from the complaint. The plaintiffs seek financial compensation for users who lost money through sweepstakes casino apps available on the Apple App Store and Google Play Store. Allegations of enabling illegal gambling The plaintiffs claim that Apple and Google do more than just distribute these gambling apps. They allegedly provide marketing tools, data analytics, and user behaviour tracking that help developers increase engagement and maximise spending. Additionally, both companies reportedly take a significant percentage of in-app purchases and act as financial intermediaries by processing transactions between players and casino operators. The lawsuit also accuses Apple and Google of using targeted advertising to attract users who are more likely to engage in repeated and substantial spending. The plaintiffs argue that the companies are fully aware of the alleged illegal nature of these platforms but continue to benefit financially from them. Legal and industry implications This case raises broader concerns about how major digital platforms handle gambling-related content and financial transactions. It could also lead to increased scrutiny on Google Ads gambling compliance news and how companies manage online gambling adverts. Potential changes in gambling advert regulations If the lawsuit succeeds, it may prompt changes in Google Ads gambling regulations 2025, leading to stricter guidelines for gambling-related apps and advertising. The case highlights ongoing debates about the responsibility of tech giants in regulating digital gambling platforms and ensuring compliance with gambling laws.

Brazil’s Federal Public Ministry has started looking into problems with adverts for online gambling and sports betting on YouTube. This investigation is happening because more people worldwide are worried about adverts that suggest people can easily win money through betting. This investigation is happening at the same time as talks led by the Prizes and Betting Secretariat of Brazil’s Ministry of Treasury. These talks aim to make online gambling safer. The Digital Council, which includes Google Brazil and other big platforms, is also helping to create better rules for gambling adverts. Implications for the UK In Brazil, gambling rules are a big issue, much like in the UK. UK groups like the Advertising Standards Authority (ASA) and the Gambling Commission are making tighter rules on betting adverts to protect people. There are already strict rules, especially on adverts using celebrities or claiming you’ll win easily. Google is changing its policies to follow local gambling laws. YouTube has taken steps to limit unauthorised gambling ads in Brazil and may face more checks in the UK. With new Google Ads gambling rules, creators can’t link illegal gambling sites, show URLs, or even mention unlicensed betting sites. The aim is in line with UK rules against misleading gambling adverts, especially for children or over-promising profits. Given the UK’s strict advert rules, regulators might watch how big tech companies apply these rules in various areas. Google Ads gambling regulations 2025 The crackdown in Brazil is putting pressure on digital platforms to be more careful with gambling adverts. Google is part of the Digital Council and will soon have a plan to reduce misleading gambling adverts. This fits with the Google Ads gambling regulations 2025, which will add more rules to follow international betting laws. The UK’s ASA and Gambling Commission might learn from Brazil’s actions, especially regarding YouTube’s role in betting ads. With digital influencers heavily involved in gambling promotions, officials in both countries worry about their effect on consumers. As Brazil moves forward with its rules, the gambling industry in the UK and other places will probably face more scrutiny, with tougher advert rules becoming common on digital platforms.

Germany’s Joint Gambling Authority of the Federal States (GGL) is increasing efforts to counteract illicit internet gambling advertising. In conjunction with Google, the GGL is rethinking tactics to ensure tighter enforcement against unlicensed operators who use digital platforms to target customers. The implementation of the Google Ads gambling policy updates has helped to limit gambling-related marketing to regulated providers. Despite these precautions, unlicensed operators continue to find ways around limitations, particularly through cloaking techniques that conceal illegal information and elude detection. Strengthening digital advertising oversight Since November 2024, Google’s work with the GGL has resulted in new Google Adverts gambling rules that effectively ban unlicensed operators from appearing in paid searches. This represents a huge step in reducing unlawful gambling exposure and reinforcing safe gambling practices. Whilst early results were achieved, the ongoing innovation of deceptive methods by illicit operators has necessitated tighter enforcement measures. Cloaking, a technique that conceals unlawful content in order to avoid discovery by search engines and authorities, remains one of the most significant issues. To remedy this, the GGL is calling for a more robust IP-blocking standard that will quickly address illicit gambling platforms. These safeguards are critical to preserving the integrity of the digital advertising landscape and guaranteeing regulatory compliance. Addressing compliance challenges in online gambling The latest Google Ads gambling compliance initiatives have underlined the importance of constantly refining regulatory methods. Whilst blocking paid ads from unlicensed operators has proven effective, illegal gambling organisations have switched their attention to organic search manipulation. As a result, the GGL, in partnership with industry experts and politicians, is looking into novel ways to reduce this risk. Beyond advertising restrictions, the GGL is bolstering enforcement by tracking digital trends, employing real-time detection, and encouraging global collaboration to resist emerging methods and uphold compliance in online gambling.

YouTube has tightened its policies on gambling-related content, reinforcing its guidelines to prevent the promotion of unlicensed betting sites. As of March 19, 2025, creators are prohibited from directing viewers to gambling websites or apps that lack certification. This includes links, embedded text, logos, and even verbal mentions. Content that guarantees financial returns may also be removed, even if Google approves the platform. These changes align with the latest Google Ads gambling compliance news, ensuring stricter enforcement of advertising rules. Brazil and India target unregulated gambling ads Brazil has taken strict action against YouTube channels violating these new guidelines. The National Secretariat for Sports Betting and Economic Development of Sport (SNAEDE) identified 53 accounts and 25 channels promoting unlicensed gambling platforms with misleading promises of profit. These accounts, some drawing over 100,000 viewers per video, were reported to the Ministry of Justice and Federal Police. Brazil now requires all gambling ads on YouTube to link only to government-approved sites under the “.bet.br” domain. India is also cracking down on gambling promotions. The Union Ministry of Information and Broadcasting has warned influencers, advertisers, and social media platforms against endorsing illegal betting services. The Advertising Standards Council of India (ASCI) flagged over 2,762 gambling-related ads as of March 2025. These moves align with Google Ads gambling policy updates, which seek to limit deceptive gambling advertisements. YouTube introduces stricter age restrictions To further protect users, YouTube is implementing age restrictions on gambling-related content. The platform acknowledges that these rules may impact creators focused on casino games and betting apps but stresses the need to safeguard younger viewers. A global shift toward responsible advertising YouTube’s policy updates reflect a broader movement toward regulating online gambling promotions. As governments and regulatory bodies intensify their efforts, digital platforms are being held accountable for preventing misleading adverts and ensuring safer online experiences for users. These updates also align with Google Ads gambling regulations 2025, signalling a stricter approach to compliance in the digital advertising space.

The New Zealand government have decided to auction 15 online casino gambling licences, allowing operators to legally advertise their services. Internal Affairs Minister Brooke van Velden explained that advertising is a key part of the new system. Without it, companies may not see the value in applying for a licence. The change comes as the government moves to regulate the online gambling market and ensure that tax revenue is collected. Officials believe that allowing advertising for licensed providers can help steer players away from unregulated gambling sites. Concerns over gambling harm The decision has sparked concerns from gambling harm prevention groups. Andree Froude from the Problem Gambling Foundation strongly opposes allowing online casinos to advertise. She warns that adverts could encourage more gambling and make it harder for people struggling with addiction. Martin Cheer, managing director of Pub Charity Ltd, is also worried about the impact of more gambling adverts. He believes the market will become flooded with promotions, making it difficult for people to escape gambling-related content. Cheer points out that New Zealand already has plenty of advertising from Lotto, TAB, and offshore operators. Google to tighten gambling ad rules New Google Ads gambling rules are updating its advertising policies for Google Ads gambling regulations 2025 for gambling companies to match New Zealand’s new rules. Starting in April 2025, online casinos will have to meet strict requirements to run adverts on Google platforms. Companies must prove they are licensed and follow all local laws. Countries like the UK and Australia have already tightened their rules due to concerns about problem gambling. Stronger rules and consumer protections The government plan to enforce strict rules on gambling adverts, preventing misleading promotions and targeting vulnerable people. Licensed operators may need to offer deposit limits, self-exclusion, and clear risk warnings. Foreign companies expected to dominate Many expect large offshore gambling companies to win most of the 15 available licences. While local businesses can apply, the market is likely to be dominated by well-funded international operators. This could impact community groups that rely on gambling revenue. In New Zealand, money from gambling profits is often used to support local sports teams and charities. Some worry that a shift to online gambling could reduce funding for these programmes. As the new rules take effect, the government will face pressure to ensure that gambling-related harm is minimised while still allowing a competitive market.

The European iGaming industry is facing major regulatory changes in 2025, with stricter rules on player protection, advertising, and responsible gambling. As authorities push for more unified regulations across different countries, operators must stay updated to ensure compliance and avoid penalties. One of the biggest challenges in 2025 is adapting to new advertising policies, including Google Ads gambling policy updates that set higher standards for gambling-related promotions. At the same time, mobile gaming and AI-driven personalization are shaping the future of online betting, offering both opportunities and new responsibilities for operators. Stronger focus on responsible gambling European regulators are introducing stricter measures to protect players from excessive gambling. For example, the UK Gambling Commission is implementing enhanced financial checks for high-spending players starting in January 2025. These rules are designed to ensure that gambling remains within a person’s financial limits, reducing the risk of harm. To meet EU compliance standards, operators must also follow stronger Know Your Customer (KYC) and Anti-Money Laundering (AML) procedures. Regular internal audits and improved player monitoring systems are essential for identifying potential risks and ensuring responsible gambling practices. New advertising rules and marketing restrictions Advertising regulations are becoming stricter across Europe, particularly with the new Google Ads gambling rules taking effect on April 14, 2025. These changes require gambling operators to meet higher licensing and compliance standards before running ads. Google aims to ensure that gambling promotions follow local laws and do not target vulnerable audiences. Many European countries also tighten national advertising laws, restricting how and where gambling companies can promote their services. To stay compliant, operators need to adjust their marketing strategies and ensure all adverts follow both local and international guidelines. The impact of technology on compliance Mobile gaming continues to grow, making it easier for players to access online casinos and sportsbooks from anywhere. However, this also increases the need for real-time monitoring and responsible gambling tools. AI-driven personalisation is another game-changer, helping operators deliver customised player experiences while ensuring compliance with gambling regulations. To adapt to these changes, operators should invest in advanced compliance tools, engage with regulatory authorities, and regularly update their internal policies. Partnering with industry experts like Altenar can help businesses navigate Europe’s evolving iGaming landscape and stay ahead of regulatory changes.

YouTube is ramping up its efforts to curb the spread of unregulated gambling content on its platform. It reflects its growing awareness of its responsibility in protecting vulnerable users, particularly minors, from the potential harms of unregulated gambling. By tightening its policies and enforcement, YouTube aims to create a safer environment, mitigating the risks associated with exposure to misleading or exploitative gambling adverts. The video-sharing giant announced new policies on Tuesday that prohibit content creators from verbally referring to, displaying logos of, or linking to unapproved gambling sites. Starting March 19, 2025, these guidelines will be strictly enforced, marking a significant shift in YouTube’s approach to gambling-related content. Age restrictions and community protection The updates also include stricter age restrictions; videos promoting online betting sites will not be accessible to users under the age of 18 or those who are not logged in. This move aims to shield younger viewers from content that could potentially lead them towards harmful gambling behaviors. YouTube defines unapproved gambling sites as those that do not meet local legal standards and have not been reviewed by the platform or parent company, Google. Google Ads gambling policy updates are ongoing, and these updates are multifaceted, encompassing both stricter controls and adjustments to accommodate evolving legal landscapes. We’ve strengthened our policies that prohibit content directing viewers to unapproved gambling websites or applications Boot Bullwinkle, YouTube spokesperson For quite some time, YouTube has maintained a strict ban on any material that utilises sensationalist rhetoric to assure viewers of guaranteed earnings from online betting platforms. Moving forward, any content that guarantees returns from approved gambling sites will be taken down, indicating a more rigorous application of YouTube’s regulations. In response to the rapid rise of online sports betting since its 2018 legalisation, YouTube is strengthening its controls over non-compliant gambling advertisements and videos on its platform. Although YouTube’s effectiveness in enforcing these new policies, as well as implementing new Google Ads gambling rules, remains a major concern, given the historical difficulty tech giants face in fully adhering to their guidelines, the fact that these steps are already being taken is a major step forward. These changes reflect this giant platform’s commitment to proactively address the issue of unregulated gambling content, aiming to provide a safer and more controlled environment for its users.

Starting April 14, Google will roll out a significant update to its advertising policies that will have a major impact on the gambling industry, especially for social casino and skill-based games. The new rules are poised to change the way gambling advertisements are handled, putting stricter controls on what can be promoted and who can advertise. What’s Changing with Google Ads Gambling Policy The new Google Ads gambling rules introduce key changes that will impact the industry. Mahjong adverts will be banned in certain regions, and gambling is now defined as any betting activity involving chance for a prize. Social casino game adverts must target adults, comply with regional licensing, and disclose in-game purchases. These updates could challenge operators in legal grey areas, such as sweepstake casinos. As a result, some gambling operators may struggle to meet these new requirements, potentially losing access to Google Ads—an important advertising platform. Stricter Privacy and Data Controls Google’s new gambling policy updates also include stricter privacy and data controls, aligning with UK and EU regulations like the Data Protection Act. These rules give users more control over their personal data, impacting how companies collect and use it for advertising. As a result, only licensed gambling operators can advertise through Google, ensuring compliance with local laws. UK-based casinos may need to adjust their practices, such as raising the minimum player age or removing certain offers in specific regions to meet these updated requirements. Looking Ahead: Impact on Gambling Advertising These changes mark a turning point for gambling advertisers, as they will need to adapt to new guidelines to ensure compliance. With Google prioritising user protection and privacy, the landscape for online gambling adverts is bound to shift, demanding more responsibility and transparency from operators. The Google Ads gambling policy updates will undoubtedly reshape the online advertising landscape. Operators must stay informed about these changes and adjust their strategies to comply with the new rules, ensuring their marketing efforts remain effective whilst prioritising user safety.