Most businesses rely on Google Ads to reach new customers, yet many campaigns fall short of expectations. The challenge usually isn’t the platform itself—it’s how the campaigns are structured and…

The Cross River State government of Nigeria has introduced the Cross River State Lotteries and Gaming Agency (CRSLGA) Law 2025, giving its gaming regulator the authority to collaborate with technology…

Many British businesses plough thousands into Google Ads every year—yet a fair chunk of that budget never actually delivers. In an ever-more competitive digital marketplace, success isn’t about how much…

Why do so many UK businesses keep chucking money at Google Ads yet struggle to see proper results? Despite swelling digital budgets, plenty of firms still sign long-term ad deals…

Most UK businesses waste a large share of their advertising budgets by focusing on the wrong metrics. Yet, with consistent fine-tuning and data-driven tweaks, Google Ads campaigns can move from…

British firms are spending more than ever on pay-per-click advertising, yet many still struggle to see a decent return. Profitability hinges less on bigger budgets and more on sharper PPC…

Running a Google Ads campaign can be deceptively complex. Many advertisers assume that following Google’s recommendations guarantees success, but experts from every major Google Ads agency warn otherwise. Behind Google’s…

Italy’s communications authority, AGCOM, has fined Google €750,000 (around IDR 11.4 billion) for allowing gambling-related content to appear on YouTube in breach of the country’s strict advertising rules. The regulator…

As competition intensifies in the financial technology sector, paid advertising has become indispensable for fintech growth in 2026. Yet success no longer depends solely on spending more—it hinges on compliance,…