When it comes to running a high-performing Google Ads campaign, most marketers focus on the surface-level tweaks, such as adjusting keywords, changing headlines, or experimenting with bidding strategies. But sustainable…

Google controls more than 97% of the search engine market in India. This makes it the main way people find websites, including those tied to illegal gambling. Even with government…

Marketing strategist Elliot Ambalo urges B2B companies to stop chasing every new tech trend and instead focus on solving real, daily challenges. Instead of pouring time and money into vague…

Search Engine Optimization (SEO) is undergoing a fundamental shift as Artificial Intelligence (AI) changes how content is discovered and displayed online. AI Search Optimization (AISO) is replacing traditional keyword-driven approaches,…

The UK Gambling Commission has issued tighter affiliate marketing rules to improve transparency and protect consumers. Affiliates promoting iGaming offers must now clearly disclose all bonus terms, especially for “no…

Google is expanding its newer ad formats to more countries, including Kenya, Nigeria, and South Africa. These search ads now appear as summaries at the top of search results, giving…

Google’s Smart Bidding system has taken a bold step forward with the introduction of Smart Bidding Exploration, a game-changing update aimed at enhancing the efficiency of ad campaigns. Unveiled during…

Google has introduced a major shift in how it displays paid content. During Google Marketing Live 2025, it confirmed that sponsored results will now appear inside the summaries at the…

The Dutch gambling regulator, Kansspelautoriteit (KSA), is pushing ahead with its complete ban on sports sponsorships from gambling companies. While the ban technically began in July 2023, existing contracts were…