Industry News 2026

Google Ads casino campaigns face new regulatory changes as part of recent policy updates . The updates define certification standards and co...

The online casino market feels like a relentless battlefield where every click carries a price tag and every second shapes profit or loss. I...

A mid-tier sportsbook partners with a PPC agency to create live odds campaigns that convert, aiming to dominate search results and increase...

The Cross River State government of Nigeria has introduced the Cross River State Lotteries and Gaming Agency (CRSLGA) Law 2025, giving its g...

Apple, Google, and Meta face lawsuits alleging they profited from illegal gambling apps, harming users' mental health, in a ruling that coul...

Denmark tightens gambling advertising laws to protect minors by banning ads during live sports broadcasts and restricting online campaigns a...

The Advertising Standards Authority (ASA), UK's independent advertising regulator, has upheld a complaint against Betway Ltd after a YouTube...

Google will allow sports betting and Daily Fantasy Sports promotions on the Google TV Masthead in the United Kingdom and Brazil starting Nov...

The Social Gaming Leadership Alliance launches Social Plus to reframe sweepstakes model as regulators and tech platforms increase scrutiny o...

Italy’s communications authority, AGCOM, has fined Google €750,000 (around IDR 11.4 billion) for allowing gambling-related content to appear...

YouTube's stricter gambling policy, aimed at protecting younger audiences, has disrupted poker and betting creators by removing ads, limitin...

The global gambling industry is experiencing substantial setbacks as leading digital platforms implement stringent advertising restrictions...

Google has updated its policies for YouTube, introducing stricter requirements for gambling-related promotions. From now on, operators wishi...

In a deliberate alignment with Missouri’s pending legalization of sports betting, Google has enacted a policy update permitting advertisemen...

Brazil’s Attorney General’s Office (AGU) gave Meta a 48-hour deadline to remove advertisements promoting unauthorised online gambling platfo...

Maltese enterprises are heavily investing in PPC advertising, leading to a surge in demand for structured performance campaigns among agenci...

An iGaming PPC agency applies a CPA reduction playbook that includes tighter targeting, cleaner measurement, and efficient conversion to cut...

Starting August 19, 2025, Google will allow gambling advertisements for licensed operators in Cameroon and Namibia, adhering to national reg...

The Enforcement Directorate (ED) has called senior officials from Meta and Google to meet on July 21. This is part of an inquiry into money...

Google Ads updates gambling policies, implementing stricter standards for creatives and landing pages to ensure age compliance and prevent m...

Starting June 18, 2025, Google has opened the Brazilian Play Store to licensed gambling and fantasy sports apps, following regulatory pressu...

Google and Meta have found themselves in the Enforcement Directorate’s crosshairs following allegations of promoting illegal betting apps th...

WinZO, a popular Indian gaming platform, is taking legal action against Google. The company says Google’s Playstore policy is unfair, as it...

The timer is set, the table’s cleared, and Ukraine is ready for the next round. On July 14, 2025, Google will officially allow gambling PPC...

For all the promises of AI-driven ad systems and automated compliance, illegal betting ads still slip through the cracks—particularly on Goo...

Brazil enacts new amendments to Law No. 14,790, criminalizing the promotion of unlicensed gambling through digital platforms, in response to...

Google controls more than 97% of the search engine market in India. This makes it the main way people find websites, including those tied to...

The Dutch gambling regulator, Kansspelautoriteit (KSA), is pushing ahead with its complete ban on sports sponsorships from gambling companie...

Google updates its Gambling and Casino Games advertising policy, enforcing stricter standards and clearer definitions across global markets...

The UK Gambling Commission has issued tighter affiliate marketing rules to improve transparency and protect consumers. Affiliates promoting...