The Cannes Lions Festival of Creativity is a yearly event held in Cannes, France. It brings together people who work in advertising, marketing, and creative fields. First started in 1954, the festival gives awards to the best work in advertising and branding.
Recently, Meta introduced major updates to its Advantage+ advertising platform. The changes are built to help brands, especially small businesses, improve their online ads on Facebook and Instagram.
The new features allow advertisers to turn still images into short videos, create branded highlights, and keep a consistent look across all ads. This makes it easier to build professional campaigns without needing large budgets or teams.
Stronger call-to-action options and virtual try-on
Meta also launched Creative Stickers, custom visual buttons that guide users to take action, such as buying or signing up. Another new feature, Virtual Try-On, lets users see how clothes might look on different types of models. This helps shoppers make better choices and gives brands a way to increase confidence before a purchase. For small brands offering PPC services for B2B or products, these tools may help ads stand out and connect more with buyers.
Reported gains in ad performance
Advertisers using the updated platform say they’ve seen a 22% increase in return on ad spend. Meta’s data shows that changes made to the backend have helped improve conversion rates by up to 5%. These improvements are especially useful for companies looking for the best ROI PPC agency or for those who manage ads for multiple clients. Better results from less effort make Advantage+ more appealing to agencies and in-house teams alike.
Voice interaction features for better engagement
Another update includes Business Voice, which lets ads respond to voice commands. This is aimed at making ad experiences smoother and more natural. It also opens new ways for businesses to connect with customers without needing extra staff.
A bigger push into small business advertising
Meta’s updates are part of a larger effort to support smaller advertisers. The company wants to make it easier for them to create better campaigns, measure results, and grow through tools like Advantage+. With many small businesses depending on digital ads for lead generation with Google Ads, these updates offer a more affordable and faster way to compete with bigger brands.
