Performance Max campaigns let businesses show ads across Google’s entire network with just one campaign. That includes Search, YouTube, Gmail, Discover, Maps, and Display. While the platform handles most of the work, the results still depend on how well you set things up. Here’s how to make sure your Performance Max campaigns do what they’re supposed to, drive results and avoid wasted spend.
Set clear goals and track the right conversions
Start by knowing what you want your campaign to do. Whether it’s online sales, phone calls, or lead forms, pick one main goal and set up proper conversion tracking. Don’t guess. Make sure your Google Ads account is set to track real actions that matter to your business. If you’re working with a Google Ads consultant, this is one of the first things they’ll help you get right.
Improve your product and audience data
The system runs better when you give it better data. For eCommerce businesses, upload clean product titles, real images, and helpful descriptions to your Merchant Centre. Add audience signals like past buyers or website visitors. This helps Google show your ads to people more likely to take action. A Google Ads management service can help you build and organise these lists properly.
Make your ads look and sound right
Use pictures and words that speak to your audience. Match your ad images to the product or service you’re offering. If you’re promoting more than one type of product, create different asset groups. Test different headlines, videos, and calls to action to see which ones perform better.
Watch your results and make changes when needed
Even with automation, you should check how your campaign is doing. Look at which ads and placements are driving sales or leads. Pause anything that’s not working and shift more budget to what is. A certified Google Ads expert or Google Ads specialist can dig into these reports and suggest smart changes.
Your Performance Max campaign should work together with your search and display campaigns. Don’t let it run in a silo. Use similar landing pages, consistent messaging, and shared goals across all your ads for better results.
