Google is expanding its newer ad formats to more countries, including Kenya, Nigeria, and South Africa. These search ads now appear as summaries at the top of search results, giving users a quick snapshot before they click. First tested in the U.S. and India, this format led to more frequent searches and higher satisfaction. The rollout will start with desktop users and move to mobile later.
Simplified campaign support through built-in tools
One of the biggest updates is the new marketing assistant built directly into Google Chrome. This tool helps businesses create campaigns, review results, and get suggestions. It’s a time-saver, especially for small businesses that may not have full marketing teams. With the right PPC services for small businesses, these tools can help brands stay competitive without needing outside help.
Better tracking with updated performance tools
Google has added features like incrementality testing and a new “Data Manager” that shows how well ads are performing. Businesses can now better understand what’s driving sales or leads and adjust budgets more effectively. For companies offering lead generation with Google Ads, these updates are expected to deliver clearer results and more control over marketing spend.
Turn images into videos in minutes
Another new feature lets merchants turn still product images into short videos. This tool helps businesses create simple video ads without hiring a production team. It’s already available in Merchant Center and will soon be added to the main ad platform. This is a useful option for shops or service providers that want to boost attention with motion content.
Helping local businesses grow online
These tools are part of Google’s effort to support digital growth in Africa. Businesses can now run better ads, track their results, and create more engaging content with fewer resources. Whether it’s a PPC agency for SaaS or a local brand looking to grow, these updates make it easier to get found online and connect with the right customers.
