Harnessing the power of AI to create engaging ads is is changing the game for modern marketers. In fact, 88% of marketers rely on AI in their current jobs.
But the results rely heavily on one key skill: prompt writing. A well-crafted prompt guides AI to produce content that match your brand’s vision.
Here are seven tips from an expert Google Ads freelancer to help you master this essential skill.
Lay the groundwork with clarity and focus
Start by breaking down your ad into clear, digestible parts. Identify the main subject, describe the setting, and list key visual elements separately. This helps the AI interpret your vision with precision.
For better results, include photographic terms like “close-up,” “wide shot,” or “full shot” to suggest framing and composition.
If the prompt becomes cluttered or the results start to lose focus, a helpful tactic is to reinforce the core subject. Repeating the main object—what some call a “solidifier”—can guide the AI’s attention and bring your intended focal point back into view.
Shape mood, stay positive, and refine as you go
Once your visual structure is in place, consider the emotional energy you want the ad to convey. Use keywords to evoke desired emotions, such as “energetic” or “calming”.
When writing prompts, there’s no need for full sentences. Instead, focus on clear, well-chosen components. AI tools often respond better to direct, descriptive fragments.
For your sixth pro tip, remember to approach prompts with positivity. Rather than stating what you don’t want like “no cars on the road”, reframe it as “a clear, open highway.” This approach simplifies instruction and reduces confusion.
Finally, don’t hesitate to experiment. Test different versions of your prompt, play with tone, and vary keyword combinations.
Like any skill, prompt writing improves through practice. With time, your prompts will evolve into powerful creative tools that produce AI-generated ads your audience will remember.
Need help getting started? Low cost Google Ads management services can streamline your process while giving you access to expertly crafted AI ad strategies.
