A resolute group of proponents of gambling reform is preparing to address problem gambling, one of Australia’s most urgent problems, as the year comes to an end. The battle for anti-gambling legislation is becoming a top priority for this group in the new year due to growing public concern about the effects of gaming on families and vulnerable individuals. They are sending a clear message: now is the time to act.
Calling on government action
Advocates are preparing a thorough campaign to increase awareness of the need for change because they are frustrated with the lack of movement on gambling reform. A national advocacy group devoted to preventing and reducing the harm caused by gaming, the Alliance for Gambling Reform, has been leading this effort. Chief Advocate Tim Costello has been outspoken in his criticism of the government’s tardiness in enacting reforms, especially with regard to advertising for gambling.
Striving for gambling change
In anticipation of the future, proponents are preparing to put pressure on the government to change gambling regulations. They will focus on stricter laws related to advertising and improving addiction treatment. The upcoming changes to Google’s advertising policies in 2025, including restrictions on personalised gambling ads, are expected to complement local regulatory efforts. Advocates are resolute in making 2025 a year of reckoning for gambling. For those harmed by gambling, their dedication is hope.
Supporters are working together to establish ethical gaming as the future standard. With Google’s new gambling advert restrictions playing a key role, they aim to reduce gambling’s normalisation through advertising.
Google advertisers can adapt their strategy by emphasising the entertainment and skill aspects of gambling, showcasing it as a legitimate recreational activity. They can also focus on creating highly targeted campaigns that comply with restrictions whilst appealing to responsible adult audiences, ensuring continued engagement within the new regulatory framework.
